What type of calling card do you leave behind when you meet with a potential client? Is it just a business card or is it even better than that? A business card can be very powerful if designed properly, but let's go beyond that. If...
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Many business get caught up in marketing only to customers or potential customers. But what about marketing to your own employees? Did you know your employees can be your single most valuable marketers for your company? That's right. If you...
It seems all you hear in the news is Twitter this and Twitter that nowadays. Are you marketing your business with Twitter? The basic point of Twitter is to gather followers who have an interest in what you are offering and post your tweets. In...
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"The man who stops advertising to save money is like the man who stops the clock to save time."
What a great quote this was from Thomas Jefferson. There does seem to be some debate whether or not this was indeed, Thomas Jefferson, or Henry...
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Do you have some large clients that bring in thousands of dollars a year for you? If your answer is yes, you should ask yourself the question, "How much is the customer worth to me?" Can you afford $10 or $20 or $30 or...
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Here is an idea to prevent yourself from having to do cold calls. Try sending your prospects a promotional item a week or so before you call them. By doing this, you will introduce yourself to that person in a non-intrusive way and increase...
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Home sales were up in February 2009! While they were only slightly up (2.1% from January 2009), they were up nonetheless. What this means is that you need to continue to market your real estate company and your name. In times of tough market...
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Whether your company is a fortune 500 company or a small business, you should have a well-designed logo and proudly display every chance you get. Every opportunity you get for branding counts toward growing your business. Whether it be on your website, business cards, flyers...
