13 Apr The Best Marketing Advice for Recessions
“The man who stops advertising to save money is like the man who stops the clock to save time.”
What a great quote this was from Thomas Jefferson. There does seem to be some debate whether or not this was indeed, Thomas Jefferson, or Henry Ford who first said this quote, but that is neither here nor there. The point is that this is brilliant advice especially for today’s time. People are spending money right now; they are just being more cautious about where they spend it. There is still plenty of impulse spending, so why would you stop marketing? In fact, marketing is one of those spending areas that many businesses cut first when looking to save a few dollars in their budget. Knowing that your competitors will likely cut their marketing budget, wouldn’t it be great to get in some extra marketing exposure? You can draw their potential and current customers to you with some creative marketing strategies during a time that they may have reduced their advertising budget. Every marketing campaign can be more successful in conjunction with promotional products. Contact a promotional products distributor who is experienced and well-established to help guide you with the right promotional items or corporate gifts for your next campaign.