When you buy promotional products, it’s important those items be part of a bigger plan. Your promos should always help lead to meeting a specific goal. Shortcuts don’t work when buying promotional products if you want the maximum return on ...

Each year, I have the privilege of attending the PPAI Expo in Las Vegas, which is the largest promotional products trade show in the world. PPAI Expo 2018 was host to over 1200 suppliers with nearly 25,000 attendees and more than 250,000 promotional pr...