Upselling is a technique of convincing a buyer to "upgrade" to a more expensive product, model, or service. This is frequently used by companies and sales people to generate more profits. This is a smart selling technique if...
Marketing can be a tough job. You have to be creative. You have to BOLDLY stand out among competitors in your local marketplace. You have be inviting. You have show benefit...
The other day, I was scrolling through a few Twitter profiles looking for interesting people to follow. I'm one of those who only likes to follow people with something interesting or beneficial to say. I'm not...
Balancing work and family life is tough. Spending too much time on work causes me to neglect my family. If I devote too much extra time to my family, my business can suffer. How do I balance? Well, I asked my Basset Hound, Remmie. She has all...
I often get asked how I got into the promotional products industry. So due to many requests, below is my story.
My first career...
Regular is comfortable. Regular is the same thing we have done for years. It is often the same (or very similar) thing those who did our job before us did.
Regular is buying koozies...
I frequently attend seminars and continuing education sessions to stay current with marketing trends, new products/services, and to further my expertise in marketing.
I often come across incredible speakers who know their topic and have experience in the...
With the start of the Major League Baseball season just on the cusp and high school and college baseball already under way, we figured we would feature these...
Chances are your job has a "job description" with set responsibilities that were created BEFORE you were even hired. It's true that every effort is typically made to...
So about half a block from the worldwide corporate office of Perfect Imprints, is a convenience store. A few of our promotional products consultants and graphic designers occasionally visit the store when we need...