We have come to a new age in marketing. Businesses now have more competition than ever with the huge explosion of websites of every niche. Competitors with cheaper pricing are just a few keystrokes away. Our marketing tactics must be targeted, memorable, and measurable. We...
Despite what you may hear, direct mail is far from dead. With the huge amounts of spammy email, many marketers are going back to direct mail, because it simply just works. Below I have listed several benefits as well as strategies for your direct mail...
I am well aware of the difficulties that small businesses face on a daily basis. The big guys have virtually unlimited advertising budgets compared to those who own a small business. How do you compete? You have to build relationships within your local area. Small...
Most businesses who have been in business for a few years are sitting on a gold mine and they don't even know it. That gold mine is your previous customer base. For example, one of my big sellers is full color business cards. So when...
All businesses want free money for their business. It sounds too good to be true doesn't it? Well it's not. All you have to do is put a little money upfront for some items to market your business and money (in the form of sales)...
When I was a kid I loved playing capture the flag. You remember the game where each team has a flag located in their territory and the goal is to grab the flag without getting tagged by the other team and return it back to...
So I wanted to find a quick way to bring in new clients and one of the most cost effective methods is to put up a [caption id="attachment_1062" align="alignleft" width="150" caption="Full Color Printed Flags only $197 each when order 2 or more. Call 1-800-773-9472 to order."][/caption] flag...
When buying any type of marketing and advertising, you shouldn't just make rash purchases without putting some considerable thought into the process. The same goes for buying promotional products. There are certain steps that you should follow in order to make sure your campaign is as...
In my line of work, marketing and advertising, I notice people's advertising ventures a little more than theaverage person. However, there are some tactics that anyone would notice and just laugh. For instance, if you use a piece of cardboard, a marker, and tape to...
Have you ever implemented a great marketing idea that provided a major boost to your business, then gotten "too busy" to sustain the marketing campaign? Shortly after you stop staying on top of your marketing, business dwindles. I call this the Shrinky Dink Effect. All...