So for the 3rd time in just over a week, I have attempted to do business with a company and have not been contacted back with an estimate. When I see the business owners of these 3 businesses at Chamber functions or just about in...

I notice a lot of local businesses who fail to do any advertising. They say word of mouth is the best advertising and that's all I'm going to do. They sit back and wait and wait and wait . . .  These are the same...

05 Aug

Sometimes in order to make an impression, you have to stink. And I mean really stink. You might not want to normally fart around your clients, but with the right promotion, it could be a real gas. Sometimes you just have to do something a...

Any advertising dollars spent are hard earned dollars, especially for small businesses. That is why it is so important to tracking the effectiveness of your marketing. The easiest and most effective way to do this is by running specials specific for each marketing campaign. For...

27 Jul

I've heard the expression, "I'm so hungry I could eat the back end of a mule." However, the typical expression has another word substituted for the underlined word. While I have heard this expression used several times when someone is really hungry, I've never seen...

The age old question when creating marketing campaigns is, "How do we advertise without offending anyone?"  The simple answer is that you don't.  There will always be something that will offend someone and chances are those will NOT be your clients anyways, so you can't...

I was out and about this past weekend and noticed that the majority of people passing by had tattoos with many of them having multiple tattoos.  It seems to be an epidemic or maybe it's just that I live in a beach town. I was...

Here is the list of daily, weekly, and monthly observances for you to take advantage of to market your business in the month of August 2011.  Some of there a stretch, but their respective industries and organizations have declared these days, weeks, and months as...

If you are like most businesses, your building is not the only business on the side of road.  In fact, there are probably dozens or even hundreds of businesses along your road.  So how do you make your business stand out to the potential customers...

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