When I was a kid I loved playing capture the flag. You remember the game where each team has a flag located in their territory and the goal is to grab the flag without getting tagged by the other team and return it back to...

16 Sep

So I wanted to find a quick way to bring in new clients and one of the most cost effective methods is to put up a [caption id="attachment_1062" align="alignleft" width="150" caption="Full Color Printed Flags only $197 each when order 2 or more. Call 1-800-773-9472 to order."][/caption] flag...

When buying any type of marketing and advertising, you shouldn't just make rash purchases without putting some considerable thought into the process. The same goes for buying promotional products. There are certain steps that you should follow in order to make sure your campaign is as...

13 Sep

In my line of work, marketing and advertising, I notice people's advertising ventures a little more than theaverage person. However, there are some tactics that anyone would notice and just laugh. For instance, if you use a piece of cardboard, a marker, and tape to...

I notice a lot of local businesses who fail to do any advertising. They say word of mouth is the best advertising and that's all I'm going to do. They sit back and wait and wait and wait . . .  These are the same...

05 Aug

Sometimes in order to make an impression, you have to stink. And I mean really stink. You might not want to normally fart around your clients, but with the right promotion, it could be a real gas. Sometimes you just have to do something a...

Any advertising dollars spent are hard earned dollars, especially for small businesses. That is why it is so important to tracking the effectiveness of your marketing. The easiest and most effective way to do this is by running specials specific for each marketing campaign. For...

27 Jul

I've heard the expression, "I'm so hungry I could eat the back end of a mule." However, the typical expression has another word substituted for the underlined word. While I have heard this expression used several times when someone is really hungry, I've never seen...

The age old question when creating marketing campaigns is, "How do we advertise without offending anyone?"  The simple answer is that you don't.  There will always be something that will offend someone and chances are those will NOT be your clients anyways, so you can't...

If you are like most businesses, your building is not the only business on the side of road.  In fact, there are probably dozens or even hundreds of businesses along your road.  So how do you make your business stand out to the potential customers...

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