In my line of work, marketing and advertising, I notice people's advertising ventures a little more than theaverage person. However, there are some tactics that anyone would notice and just laugh. For instance, if you use a piece of cardboard, a marker, and tape to...

Have you ever implemented a great marketing idea that provided a major boost to your business, then gotten "too busy" to sustain the marketing campaign? Shortly after you stop staying on top of your marketing, business dwindles. I call this the Shrinky Dink Effect. All...

In light of the Halloween observance coming up in October, I have listed some ideas to use Halloween trick or treat bags to help market your business. All ideas won't apply to your business, but many of them will. Halloween bags are cheap and are...

So for the 3rd time in just over a week, I have attempted to do business with a company and have not been contacted back with an estimate. When I see the business owners of these 3 businesses at Chamber functions or just about in...

After an exciting opening week of college football 2011, here is the updated AP Top 25. Looking good for the SEC with 6 teams in the top 25. Go SEC! Make sure and get your spirit items to cheer on your favorite team. AP Top 25 RK TEAM RECORD PTS 1 Oklahoma (32) 1-0 1448 2 LSU (17) 1-0 1415 3 Alabama (9) 1-0 1409 4 Boise...

One of the classic spirit items for any football, basketball, baseball, volleyball or soccer team is pom poms. Custom printed pom poms are not only great items for businesses to mass market to the crowd, but they are also great fundraising spirit items for schools...

Here is the monthly calendar of observances for Septmeber 2011 that you can use to promote your business with the help of promotional products. Get creative and use any of the holidays that may relate to your business. MONTHLY OBSERVANCES National Sickle Cell Awareness Month Ovarian Cancer Awareness...

Well, I got suckered into coaching not only my son's U12 soccer team, but also my daughter's U8 soccer team. We held our first soccer practice yesterday and I'm already starting to brainstorm about what type of soccer spirit items that I want to get...

It is rare that I come across a business that isn't interested in increasing their sales. A successful referral program is a great way to generate some extra sales. There are many different approaches you can take when starting a referral program, which will all...