Most businesses who have been in business for a few years are sitting on a gold mine and they don't even know it. That gold mine is your previous customer base. For example, one of my big sellers is full color business cards. So when...
So I recently attended one of my many industry tradeshows and out of the 1000 or so booths, I noticed some of them stayed full with attendees while others stayed bare. It just so happened that the busy booths were the very ones that I...
With November just on our heels, how do you plan to promote your business? It's important to finish the 4th quarter strong and profitable, so be sure to take advantage of some of the obscure and just plain weird holidays and observances below. Sometimes a...
All businesses want free money for their business. It sounds too good to be true doesn't it? Well it's not. All you have to do is put a little money upfront for some items to market your business and money (in the form of sales)...
When I was a kid I loved playing capture the flag. You remember the game where each team has a flag located in their territory and the goal is to grab the flag without getting tagged by the other team and return it back to...
In the spirit of Halloween coming up in just a little over a month, I wanted to post a couple of pictures of pumpkins carved into a Jack-O-Lantern by one of our graphic designers at Perfect Imprints. These were the first two attempts by Jean-Paul...
So I wanted to find a quick way to bring in new clients and one of the most cost effective methods is to put up a [caption id="attachment_1062" align="alignleft" width="150" caption="Full Color Printed Flags only $197 each when order 2 or more. Call 1-800-773-9472 to order."][/caption] flag...
October is just around the corner and so are many more holidays that can be used to promote your business and your products. Some of these observances and holidays are common knowledge while other are a little more obscure. Be sure to take advantage of...
When buying any type of marketing and advertising, you shouldn't just make rash purchases without putting some considerable thought into the process. The same goes for buying promotional products. There are certain steps that you should follow in order to make sure your campaign is as...
In my line of work, marketing and advertising, I notice people's advertising ventures a little more than theaverage person. However, there are some tactics that anyone would notice and just laugh. For instance, if you use a piece of cardboard, a marker, and tape to...