If your Christmas tree is anything like mine, it has a collaboration of ornaments on it spanning back 30+ years. Some of the ornaments are homemade items I made in Bible school when I was a child. Some of the ornaments were gifts from family and friends....
I have come in contact with many small businesses who have never bought any type of promotional products because they didn't know what to get. Many of the small business owners tell me they don't want to get the same old giveaways as other businesses,...
We have come to a new age in marketing. Businesses now have more competition than ever with the huge explosion of websites of every niche. Competitors with cheaper pricing are just a few keystrokes away. Our marketing tactics must be targeted, memorable, and measurable. We...
Despite what you may hear, direct mail is far from dead. With the huge amounts of spammy email, many marketers are going back to direct mail, because it simply just works. Below I have listed several benefits as well as strategies for your direct mail...
I am well aware of the difficulties that small businesses face on a daily basis. The big guys have virtually unlimited advertising budgets compared to those who own a small business. How do you compete? You have to build relationships within your local area. Small...
Leave your competitors in the shadows this November when you save 50% on StarMarque Showcards and 25% on StarMarque folders. Whether you use it on our versatile Showcards or our functional folders, StarMarque is our most exclusive finish. It contrasts gloss highlights with an ultra-soft coating for dramatic results that...
With the start of college basketball upon us, there are many questions in the air. Who are the best teams? What players will boast the best stats? Who will win what rivalries? Who will make the NCAA Tournament? Who will win the National Championship? Many...
We all want to help our businesses (and careers) finish the fourth quarter with a bang, so one way to use the wacky and obscure holidays and observances to promote specific products or services within your business. Be a little different than your competitors and...
Your logo is the face of your business. It is often the first image people see pertaining to your business and, therefore, the first impression potential clients get from your business. It is extremely important to have a professionally designed logo to represent your business....
Most businesses who have been in business for a few years are sitting on a gold mine and they don't even know it. That gold mine is your previous customer base. For example, one of my big sellers is full color business cards. So when...