In any business, you should know your competitors and study them. There are some things your competitors are doing that you should also do too, and there are some things your competitors are doing that you should never do. One thing your competitors are doing...
Any advertising dollars spent are hard earned dollars, especially for small businesses. That is why it is so important to tracking the effectiveness of your marketing. The easiest and most effective way to do this is by running specials specific for each marketing campaign. For...
Are you tired of the lame old promotional products? You do have a choice since there are over one million [caption id="attachment_744" align="alignright" width="222" caption="Promotional Sunglasses"][/caption] different promotional products available. Try something different and out of the ordinary. Sometimes, out of the ordinary means using a product...
It is my opinion that every local business should show their school spirit for their local school. Even if the business owner did not go to that local high school and even if he or she didn't have kids that attended the school, it is...
I've heard the expression, "I'm so hungry I could eat the back end of a mule." However, the typical expression has another word substituted for the underlined word. While I have heard this expression used several times when someone is really hungry, I've never seen...
The age old question when creating marketing campaigns is, "How do we advertise without offending anyone?" The simple answer is that you don't. There will always be something that will offend someone and chances are those will NOT be your clients anyways, so you can't...
Whenever you give out promotional products, you want to make sure you give out useful and functional products. I've always said that if you give them something they want, they will use it and you will gain valuable branding from your giveaway. So you have...
Did you hear about the man who at promotional products? It actually happens all the time. That's become promotional items come in all different forms, including food, candy, nuts, and drinks. There are few things that Americans like to do more than eat, so why...
Today is one of the obscure observations set by an organization to celebrate Hot Dogs. Today is National Hot Dog Day, so it's time to celebrate. It couldn't have come on a better day, Saturday. So let's go home and fire up the grill and...
Many people have a Facebook page but fail to market that page to their potential clients. This Facebook page can be as pivotal a tool as your main website. Try to engage your Facebook fans with contests, polls, questions, and interesting or useful posts. Coupons...