When selling spirit items to fans, it's always easier to sell multi-function products. Fans will appreciate the item more and hopefully it will encourage them to cheer more for their team. And we all know the more cheering that a team's fans do; the more...
In any business, you should know your competitors and study them. There are some things your competitors are doing that you should also do too, and there are some things your competitors are doing that you should never do. One thing your competitors are doing...
Any advertising dollars spent are hard earned dollars, especially for small businesses. That is why it is so important to tracking the effectiveness of your marketing. The easiest and most effective way to do this is by running specials specific for each marketing campaign. For...
There's no denying that the heat in Florida is just about too hot to outside during the day, unless, of course, you are at the beach or in a pool. The heat is severe but you can enjoy it safely while swimming with the proper...
[caption id="attachment_731" align="alignleft" width="300" caption="Offering Buckets"][/caption] It's no secret that contemporary church services are growing at a much faster rate than traditional church services. This doesn't mean that there is not a place for traditional worship; however, it does mean that churches should be focusing a...
Are you tired of the lame old promotional products? You do have a choice since there are over one million [caption id="attachment_744" align="alignright" width="222" caption="Promotional Sunglasses"][/caption] different promotional products available. Try something different and out of the ordinary. Sometimes, out of the ordinary means using a product...
It is my opinion that every local business should show their school spirit for their local school. Even if the business owner did not go to that local high school and even if he or she didn't have kids that attended the school, it is...
I've heard the expression, "I'm so hungry I could eat the back end of a mule." However, the typical expression has another word substituted for the underlined word. While I have heard this expression used several times when someone is really hungry, I've never seen...
The age old question when creating marketing campaigns is, "How do we advertise without offending anyone?" The simple answer is that you don't. There will always be something that will offend someone and chances are those will NOT be your clients anyways, so you can't...
Whenever you give out promotional products, you want to make sure you give out useful and functional products. I've always said that if you give them something they want, they will use it and you will gain valuable branding from your giveaway. So you have...