Hoard Marketing Syndrome The Merriam-Webster dictionary defines hoard as "a supply or fund stored up and often hidden away." The show Hoarders has become increasing popular and the act of hoarding has become much more prevalent increasing awareness for the condition. I run across many small...
Since being in the marketing business for the last 12 years, I have learned many different marketing tactics, worked on many quality logo products, and learned marketing styles that various small and medium sized businesses use. Some are very successful and know that their marketing...
For most businesses, 2011 was better than 2010; however, it was overall a stagnant year for most companies. The outlook for 2012 shows a year similar to 2011. Therefore, it is more important than ever to revise your business plan and have a firm marketing...
So we have come to that time of the year when you have to think about Christmas gifts for your employees. How much is enough? What should I get them? These are both questions that makes you ponder. Each answer is dependent on how valuable...
With over a million different promotional products in my database that we have access to distribute, we often come across some funny items and some that are just plain stupid. I recently came across one of those products that have a good concept but failed...
If your Christmas tree is anything like mine, it has a collaboration of ornaments on it spanning back 30+ years. Some of the ornaments are homemade items I made in Bible school when I was a child. Some of the ornaments were gifts from family and friends....
I have come in contact with many small businesses who have never bought any type of promotional products because they didn't know what to get. Many of the small business owners tell me they don't want to get the same old giveaways as other businesses,...
We have come to a new age in marketing. Businesses now have more competition than ever with the huge explosion of websites of every niche. Competitors with cheaper pricing are just a few keystrokes away. Our marketing tactics must be targeted, memorable, and measurable. We...
I am well aware of the difficulties that small businesses face on a daily basis. The big guys have virtually unlimited advertising budgets compared to those who own a small business. How do you compete? You have to build relationships within your local area. Small...
We all want to help our businesses (and careers) finish the fourth quarter with a bang, so one way to use the wacky and obscure holidays and observances to promote specific products or services within your business. Be a little different than your competitors and...