Holiday Gifting To Your Employees
So we have come to that time of the year when you have to think about Christmas gifts for your employees. How much is enough? What should I get them? These are both questions that makes you ponder. Each answer is dependent on how valuable that person is for your company. I can say this for sure, “Don’t get them a Jelly of the Month Club membership.” Employees always like cash. When sales are where they need to be, I give out Christmas bonuses around the beginning of December. Then my employees can use that to buy Christmas gifts for their families. I’ve never heard a complain yet from my employees receiving cash. Other companies like to give actual gifts. When selecting gifts, make sure and get something useful so it will be used frequently. You might as well brand it as well with your company logo. Don’t forget that you have to market to your employees just like you have to market to potential clients. Your employees are your biggest assets so you have to make sure they are on board and ready to refer clients. Below are a few idea for Christmas Corporate Gifts:
- Wine Gift Sets – Let’s face it, we can all benefit from a little drink every now and then.
- Custom Coolers – Coolers always come in handy.
- Laptop Cases – Cases for laptop computers are great gifts for those traveling or bringing their laptop to and from work.
- Flashlights – A good flashlight is always useful. Don’t skimp here; make sure you get a good quality light.
- Candy & Nuts – Who doesn’t like a candy or nut gift basket at the end of the year? Diets are blown anyway this time of year.
- BBQ Items – Men love a good barbeque set.
- Corporate Awards – Reward your top producing employees with a premium award so they can proudly display the award on their desk.
Corporate Holiday Gifts
Yes, it’s only September, but that means that the Christmas holiday season is only a few months away. So, think about your your corporate gift giveaways for this year. Corporate gifts are great for customer retention as well as employee retention. Any type of personalized gift helps the recipient to have warm feeling towards the giver. The higher end the gift, the better it will be received and appreciated. The idea is to get your customers coming back and spending money with you. There is no better way to promote retention than making them feel appreciated. Choose corporate gifts that are either relative to your industry or at least ones that are useful for your clients. The more useful, the more they will use the item giving your corporate logo lots of exposure. It may be necessary to order two different types of holiday gifts: One for your top customers (more expensive gift) and the ones for the rest of your customers (less expensive). Everyone has a budget, so splitting your gift-giving helps with your budget.
The same goes for employees. Multiple surveys have shown that salary (although important) is NOT the most important factor in terms of employer loyalty. It is the way the are treated. Show them you care and they will work hard for you.
Do You Market Your Business to Your Employees?
Many business get caught up in marketing only to customers or potential customers. But what about marketing to your own employees? Did you know your employees can be your single most valuable marketers for your company? That’s right. If you keep them happy, they will happily promote your business. However, if they are not happy, they will have no problem speaking negatively about your business. So what are some ways to make them happy besides a raise in salary, which is not always feasible? Why not give them premium corporate gifts for their loyal service with your company name printed on the gifts. The more employees that you have, the more important this becomes because they can be walking ads who encounter hundreds or thousands of people daily. Everyone loves free stuff, so give promotional products generously to your employees (just make sure the promotional items are useful and worthy of the service your employees do for you). Don’t underestimate the power of your own employees as a means of advertising.
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