Marketing is a tough gig when there are thousands of competitors online and sometimes dozens of local competitors to contend with in your marketplace. You have to stand out from your competitors. Your product and service has to be so good that people want to...
When marketing your company, there are literally thousands of concepts, products, and mediums you can use. There is video, web marketing, full color printing, promotional products, billboards and other signage, text message marketing, and email marketing. With each of these marketing mediums, there are thousands...
Out of the thousands of business types in the world, we all have at least 1 thing in common. We all have one product that is stolen more than any other from each of our businesses. This holds true from plumbers to retail stores to...
I often talk to small business owners and many of them say, "I can't afford to do any marketing." And then I respond by saying, "Are you kidding me? How can you afford not to?" This is about the point that I would ask if...
Whenever you want to put out a product that has your business name on it, you should always think it through thoroughly. You should always think about how your customers and potential customers will view them. You have to put aside your knowledge of your...
So some people ask, "What is Branding?" Steering clear of any cattle, branding in business simply means the identity of a business or product. A well know example would be Kleenex. Kleenex has done such a great job of branding that many people don't say,...
Your brand is so much more than just your logo. It even includes how you and your employees dress, how you present your products and services, how well your website reinforces your business model, and even how you and your team answer the telephone. Branding...
There are tons of opportunities to spend money on marketing and advertising; however, very few will deliver results that will be a good return on your investment. Some of the most popular forms of marketing include radio advertisements, TV commercials, newspapers ads, magazine ads, promotional...
Well 2011 is winding down and 2012 is upon us. This is the time of year that business owners and managers should look back and decide, "What things did I do right?" and "What things did I not do right?" While I'm sure a few...
Sometimes things happen at your place of business such as a broken window, a hole in your wall, or maybe problems with your sign. Sometimes these are quick fixes and sometimes they take a little more effort to correct the problem. However, when it's your...