When submitting artwork to have printed on your promotional products, it is very important to convert all of your text to outlines when using Adobe Illustrator.  In this tutorial, I will be using Illustrator CS2 to show you how to accomplish this; however, it will...

It is so important to make lots of noise to support your favorite team, whether it is football, basketball, soccer, volleyball, baseball, or any other sport.  Nothing gets a sports team more revved up than excitement from the crowd.  It boosts their adrenaline level and...

Have you ever tried marketing using school spirit items?  There are numerous opportunities to not only help support your favorite local high school or middle school, but also to help market your business at the same time.  With the start of football season right on...

While small businesses can't usually afford to create television commercials like this commercial, I definitely have to give props to this one.  It is creative and funny.  Maybe it is just my sick EMS humor from being a paramedic for 12 years.  Take a look: What...

Anyone who has read any blogs from me have probably heard me talk about shock marketing.  Here is another great example of it driving around in Florida.  One of the best forms of advertising you can do for your business is to create some kind...

I believe in drinking plenty of water to help ward off illness so I use several polycarbonate water bottles throughout a day at work.  These promotional water bottles are great because they are odor-free, don't taste like plastic, and they are BPA FREE.  However, I...

We are now in the heat of the summer and there's no better place to be than the beach, particularly the prettiest beaches in Florida.  Since I have the pleasure of living in Fort Walton Beach / Destin, Florida area, I spend a lot of...

At this point, the beaches in Florida are all clear from the BP oil spill in the Gulf.  Many people around the country planning their vacations, are unsure about whether or not to plan their summer vacations in Florida.  Therefore, it is very important that...

These 10 costly mistakes will help not only save you money but will also help you make the most out of your next marketing campaign. These simple tips may seem like no-brainers, but they are often overlooked....