I just thought I'd drop a note about this. St. Patrick's Day is just a little less than 4 weeks away and it's a great time for tie in sales and promotions. Green Beer Mugs, St. Patrick's day Hats and Flashing Shamrocks are some great...
I often talk to small business owners and many of them say, "I can't afford to do any marketing." And then I respond by saying, "Are you kidding me? How can you afford not to?" This is about the point that I would ask if...
The other day I had to go by the water and sewer department to fill out an application to have my payments auto drafted from my account. When I arrived, they gave me a form and a pen and told me to come back to...
[caption id="attachment_734" align="alignright" width="150" caption="Mini Footballs"][/caption] Well, once again, the Super Bowl has come and gone. The long anticipation of the 2011-2012 season led us to the World Champion New Giants. Congratulations to Eli and Company for the exciting win in the 4th quarter. This doesn't, however,...
Whenever you want to put out a product that has your business name on it, you should always think it through thoroughly. You should always think about how your customers and potential customers will view them. You have to put aside your knowledge of your...
So some people ask, "What is Branding?" Steering clear of any cattle, branding in business simply means the identity of a business or product. A well know example would be Kleenex. Kleenex has done such a great job of branding that many people don't say,...
Pantone LLC, the company who is responsible for creating the Pantone Matching System, also known as PMS colors, have announced the official Pantone color of 2012. Just like clothing styles and patterns of speech in teens, colors are very fashion based. Colors come and go...
In the course of business, there are times that it is good practice to gift your top clients or reward your top producing employees. Maybe you need a door prize for a specific event or maybe even a raffle item for a fundraiser. Why not...
Your brand is so much more than just your logo. It even includes how you and your employees dress, how you present your products and services, how well your website reinforces your business model, and even how you and your team answer the telephone. Branding...
Well, it's that time of year when myself and several of our sales associates go to our big industry tradeshow where we learn about the newest and coolest promotional products in the market. We are on the way to Orlando, FL and we will be...