In the modern era of marketing and advertising, businesses must be strategic. No longer do mass advertising mediums bring in tons of sales. You can't just put out your message and expect people to come running. You have to...
Now that the weather is warmer, locals in beach towns and tourists alike are flocking to the beach. The calm, serene landscape is mesmerizing and brings a peaceful vibe. The crashing of waves onto the shore brings with...
So, you want to finally start that blog. Great for you!
One of the many questions that has to be answered is, "Should your blog be on your primary website domain,...
Photo courtesy of American College of Emergency Physicians (ACEP), http://www.acep.org/emsweek/Each May, National EMS Week is celebrated across the U.S. For 2015, EMS Week will be May 17-23. Emergency Medical...
With EMS Week approaching soon in May, I thought it would be fun to share a few interesting things about the EMT's and paramedics who dedicate their lives to helping others. Unless you are in EMS or...
Top picture is from a cheap online vendor. Bottom picture is from a professional designer/printer.Nearly all businesses have and need business cards. Most have flyers or brochures. Some send out postcards or catalogs. These are sales tools...
Your brand image is vital to the success of your business. A common misconception with small business owners is that only big businesses need a brand image. The truth is EVERY business IS a brand. Your...
Every entrepreneur, business owner, and salesperson wants to grow their sales and ultimately grow their business (or at least they should)! While there is much planning, strategizing, and collaborating that goes into growing...
Over my years as a business owner, I have seen quite a few extremely odd business models that promote multiple services that were completely unrelated.
A few examples:
A dry cleaner that also offers graphic design service.
A florist that...
With the NCAA Tournament starting tomorrow, there are plenty of opportunities to promote your business by harnessing the high energy surrounding college basketball. Now that the teams have been selected, boasting has begun. Fans are already claiming th...