Upselling - The Ethical WayUpselling is a technique of convincing a buyer to "upgrade" to a more expensive product, model, or service. This is frequently used by companies and sales people to generate more profits. This is a smart selling technique if...

Marketing Like A Drug DealerMarketing can be a tough job. You have to be creative. You have to BOLDLY stand out among competitors in your local marketplace. You have be inviting. You have show benefit...

Top Promotional Products DistributorThe other day, I was scrolling through a few Twitter profiles looking for interesting people to follow. I'm one of those who only likes to follow people with something interesting or beneficial to say. I'm not...

Balancing work and family life is tough. Spending too much time on work causes me to neglect my family. If I devote too much extra time to my family, my business can suffer. How do I balance? Well, I asked my Basset Hound, Remmie. She has all...

Written by Patrick Black, CEO and President of Perfect Imprints.

EMS - Paramedic - Promotional items for National EMS Week

I often get asked how I got into the promotional products industry. So due to many requests, below is my story.

My first career...

Regular is Boring - Don't be ReuglarRegular is comfortable. Regular is the same thing we have done for years. It is often the same (or very similar) thing those who did our job before us did.

Regular is buying koozies...

Do you have street cred?I frequently attend seminars and continuing education sessions to stay current with marketing trends, new products/services, and to further my expertise in marketing.

I often come across incredible speakers who know their topic and have experience in the...

Thrifty Thursday - Custom Logo Baseball Shaped Stress Relievers

Promotional Baseball Stress Reliever Balls

With the start of the Major League Baseball season just on the cusp and high school and college baseball already under way, we figured we would feature these...