I paid WHAT for a Starbucks Coffee?

Marketing Like Starbucks CoffeeA couple of nights ago, my wife, Jennifer, and I were on a date at our local Starbucks. We often go there to relax, have a great cup of coffee, and talk about life. We talk about raising our kids. We talk about our marriage. We talk about the typical issues that are occurring, such as the leak in our roof that we can't seem to fix or the new limp our dog is experiencing...typical stuff. We also talk about our business plan and revise it on a weekly basis.

As a matter of fact, most of our business planning takes place over a strong cup of Joe. On our last visit, an interesting occurrence made me realize how well Starbucks has done with their marketing.

As we entered the coffee shop, we saw the  Continue reading

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