27 Nov Promotional Items for Your Furry Friends
In decades past a typical American family consisted of a first-time married couple with 2-3 children and a dog (or cat). These days, it's difficult to pinpoint the makeup of a "typical American family" with many families consisting of single parents, non-married parents, same gender households, and blended households. However, one statistic that hasn't changed much over the past decade is the number of families owning pets. According to the 2012 U.S. Pet Ownership & Demographics Sourcebook, 36.5% of households have at least one dog and 30.4% of households have a cat (or two). Out of those households, over 60% consider their pets to be family members. With over 70 million pet dogs and 74 million pet cats in the U.S., this is a great area to target your marketing. That's why pet promotional items are great ways to get to their humans, who eventually will spend money with your business.