10 Apr Marketing That Really Sticks
Have you ever walked through a spider web and then for the next 15 minutes, you were swatting web from your face and head? Or maybe you have stepped in dog poop and gotten it stuck all in the treads of your shoes. Maybe you have gotten super glue stuck on your fingers and then dirt stuck to the glue and you had to go around for days with black spots on your hands. Or sometimes you just can’t get that sticker off your fingers. No matter which finger you grab it with it just sticks to another one. That’s how you want your marketing to be for your business. You want it to stick and stay stuck.
Now you don’t want to smear dog poop on your clients, but you do want a message that will stick. Bumper stickers stick, but the majority of people won’t put them on their car. After all, they paid $30,000 or more that vehicle and they don’t want to trash it up. However, custom magnets are a completely different story since they are removable. They stick to cars and to refrigerators and do a great job marketing your business. There are so many applications and uses for magnets in business. Below are a few ideas for magnets.
Put over-sized car magnets on your vehicles and your employees’ cars to market your business.
- Have smaller magnets to fit on the back of your customers’ cars and ask them to put them on their car. If they are happy with your service, most will do this. Give these out to all customers.
- Have contests in which winners are spotted around town with your magnet on their car. Only those with the magnets on their car can win. Radio stations have done a variation of this for years using bumper stickers. You will have a better response with magnets since they are not permanent.
- Create over-sized car magnets and recruit affiliates to keep the magnet on their vehicles. Put a specific phone number that can be tracked on the magnet and offer a commission on all sales from those calls. The more magnets you have riding around town, the better exposure for your business.
- For restaurants and pizza shops that deliver, give out a refrigerator magnet with each order with your phone number highlighting the fact that you deliver. People are busy, tired, and sometimes just lazy and delivery is a huge appeal on those frantic nights. Seeing the reminder on the refrigerator is all it takes sometimes to generate a call.
- For service based businesses such as plumbers, electricians, exterminators, and yard maintenance companies, pass out refrigerator magnets along with a flyer to various neighborhoods and track the response. Don’t put them in their mailboxes, because that is illegal, but leave them at their front door.
- Include a refrigerator magnet in a direct mail piece. “Junk mail” is always better when there is prize inside.
- Create schedule magnets of your local school sports teams and put your logo and contact info at the bottom and donate them to the school. They can then sell them to raise money or give them away. Always contact the specific booster club prior to printing these to make sure they don’t already have them printed.
- Use refrigerator magnets as Save The Date reminders for weddings, parties, events, and other important dates.
- Use magnets as appointment cards. These are great for dentist and doctor appointments. The magnets can be designed to write in the appointment date and time.
- Heating/Air maintenance companies can leave behind magnets stuck to the AC unit after maintenance or tune ups. Whenever there is a problem with a heating or air unit, the first thing everyone does after messing with the thermostat is open the AC closet. Then the magnet will be staring them in the face prompting a call.
There are a few things to keep in mind though when buying magnets. If your magnets will be used outdoors, make sure you get outdoor magnets. They have a UV coating that helps them to last longer outside. The other thing to consider is the magnet thickness. They are most typically measured with thicknesses of 20 mil, 25 mil, 30 mil, and 35 mil. The 20 mil magnets are good enough to stick on the refrigerator, but not powerful enough to hold paper. So let’s be realistic, because most people will use a magnet on the refrigerator to hold up a piece of paper. If it’s not strong enough, it will eventually be replaced with a magnet that can handle the job. I recommend a 25 mil at the minimum, but 30 mil is my preference. It’s still priced right and it’s strong enough to hold paper. There are many more uses for magnets than those listed above, so get creative and see how your logo will stick around for your clients. Call Perfect Imprints at 1-800-773-9472 to talk about magnet options for your business.