How to Market in Down Economic Times

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We have come to a time that customers are afraid to spend their money, which for many companies has resulted in poor sales.  With business, it is critical to begin the year strong, but how can we do that in such tough times.  Creative marketing is the answer.  Using promotional products in a creative way can help stimulate your clients to pull the trigger and purchase from you.  Sometimes you may need to do something out of the ordinary though and really cause a shock.  Is it worth offending 3 or 4 people if you get your message across to thousands of people?  I think that it is.  An example would be the NBC commercial during the Superbowl.  While the acronym LMAO doesn’t offend me or most people, the idea of what the acronym stands for will offend a few.  However, those are probably the few that aren’t going to be buying from you anyway.  And if they are, then they are probably not the kind of clients that you want.  They are the kind of clients that are going to spend the smallest amount and complain about a perfectly good product.

If you can capture the attention of your clients and potential clients, you will be much more successful in increasing sales.  Now, you don’t have to spend $3 million for a 30 second Superbowl ad, but you can do a direct mail ad campaign and include a related promotional item in the mailout that compliments the theme of your campaign.  That’s where you have to get creative.  Don’ be afraid to be bold.  Let go and give it a try. Use the knowledge of a promotional products marketing consultant.
NBC Superbowl AD

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