27 May Who is Your Targeted Audience?
What audience are you targeting with the promotional products that you buy? You should think about this prior to buying promotional items. In a subconscious way, most people do. For example, you don’t buy imprinted pocket knives if you are targeting mothers of infants. You would buy imprinted bibs or bottles of other baby-related items. As simple as this philosophy sounds, many companies don’t consider the target audience when buying promo items for adults. The bottom line is that all adults are not created equal. Young adults have different desires than middle-aged adults and elderly adults. So, I ask again, “What target audience are you trying to captivate?” If you buy the wrong products, you may very likely be throwing money away.
One of the hardest age groups and often most desired age groups to target is the 18-34 range. These individuals are in school and starting careers and working overtime, so traditional advertising methods are not always very effective with this age group. Louisiana State University and University of Texas at San Antonio did a study measuring effectiveness of promotional products for this age group.