26 May Promotional Products Everywhere
Everywhere I go I see various promotional products. This reminded me that marketing using promotional items is the lifeblood of any good business. If you are not currently using promotional products to help promote and advertise your business, you are missing out on one of the cheapest and most effective forms of advertising. Custom printed promotional products become especially important in lagging economies to keep your business from starving.
This weekend I took my family to the beach and we stayed in a hotel. At the hotel, there were custom printed notepads and pens on the desk in the room as well as custom labeled bottled water. There were of course the traditional hotel brand personalized soaps and shampoos in the bathroom. As we made our way down to the beach, there were logo beach umbrellas and beach chairs and a custom feather flag by the jet ski rentals. Later that evening, we went to eat at a nearby restaurant and there were personalized coloring books and crayons for the kids and frisbees that were used for plates for the kids meals. On our way out of the restaurant, there were candies with custom printed labels.
Promo items are embedded into our society. Customers of any business have come to expect them. Any business without them is living in the past and should seriously consider making the investment. I have always said that buying promotional products for your business is not an expense; it is an investment. You will receive a return on your investment from choosing the right promotional items.