When buying any type of marketing and advertising, you shouldn't just make rash purchases without putting some considerable thought into the process. The same goes for buying promotional products. There are certain steps that you should follow in order to make sure your campaign is as...

In my line of work, marketing and advertising, I notice people's advertising ventures a little more than theaverage person. However, there are some tactics that anyone would notice and just laugh. For instance, if you use a piece of cardboard, a marker, and tape to...

Have you ever implemented a great marketing idea that provided a major boost to your business, then gotten "too busy" to sustain the marketing campaign? Shortly after you stop staying on top of your marketing, business dwindles. I call this the Shrinky Dink Effect. All...

In light of the Halloween observance coming up in October, I have listed some ideas to use Halloween trick or treat bags to help market your business. All ideas won't apply to your business, but many of them will. Halloween bags are cheap and are...

So for the 3rd time in just over a week, I have attempted to do business with a company and have not been contacted back with an estimate. When I see the business owners of these 3 businesses at Chamber functions or just about in...

Week 1 of college football proved to be an interesting one with a few upsets, as expected. #14 TCU fell to Baylor 50-48 and South Florida upset #16 Notre Dane 23-20. While I really wouldn't call it an upset, but #4 LSU took down #3...

After an exciting opening week of college football 2011, here is the updated AP Top 25. Looking good for the SEC with 6 teams in the top 25. Go SEC! Make sure and get your spirit items to cheer on your favorite team. AP Top 25 RK TEAM RECORD PTS 1 Oklahoma (32) 1-0 1448 2 LSU (17) 1-0 1415 3 Alabama (9) 1-0 1409 4 Boise...

One of the classic spirit items for any football, basketball, baseball, volleyball or soccer team is pom poms. Custom printed pom poms are not only great items for businesses to mass market to the crowd, but they are also great fundraising spirit items for schools...