15 Apr Lame Promotional Products That Don’t Have To Be

In the modern era of marketing and advertising, businesses must be strategic. No longer do mass advertising mediums bring in tons of sales. You can't just put out your message and expect people to come running. You have to market to a targeted audience. You must stand out. And, you must not be lame.

Over the past 15 years as a promotional products distributor, I have had many people come to me to buy promotional products for their business. Many people say to me they want a "cool" giveaway and immediately follow with, "I was thinking about koozies. You know the cheap ones!" And every time someone says that, they see a prominent smirk on my face with a look that says, "Are you serious? You want "cool" and you think about cheap koozies?"

Nearly every event I attend, someone is giving away Continue reading →