21 Jan Fortune Cookie Marketing

All businesses should plan for success by setting goals and forming a plan of action. That's the purpose of a business plan and marketing plan. While this is a common sense approach, the truth is, a large majority of small businesses don't have a marketing plan or a business plan. They just fly by the seat of their pants from day to day and hope that today is a good day and magically hundreds of new customers will flock to their business. I call this "fortune cookie marketing" because …