05 Mar Get the Most out of your Promotional Products Advertising

Have you ever given any thought to the return on investment (ROI) of promotional products that you buy?  If you do a little advance planning, you can reap some handsome rewards on your promotional products marketing campaign.  Obviously, there are some promotional items that are going to be more well-received than others.  For instance, a quality personalized bag will be used over and over again by most recipients giving your company a lot of advertising exposure.  Not only will that recipient see your company day after day, but also so will the many people that they walk by during their daily routines.  Bags by far offer the highest number of impressions per month over any other promotional item, followed by caps and shirts.  An impression is simply being noticed by someone.  The more impressions you get, the more brand awareness is created.  The chart below displays the average number of impressions per month for several popular promotional products.  This, of course, does not mean that you should always buy custom bags for your promotional marketing campaigns.  You should always use relevant items for your intended marketing purposes.  It does mean that you should consider the use of personalized bags as a part of your marketing.  With that many impressions per month for custom bags, you would be hard pressed to find a better value for your advertising dollar.

Research provided by the Advertising Specialty Institute, Copyright ©2008, All Rights Reserved.