17 Jan Standing Out From the Crowd

What makes your business stand out from your competitors?  Most businesses have many different competitors within their geographic area, so it is crucial to be distinctive from your competitors.  What is it that makes you different from your competitors?  This is an important question that if answered with a well-defined and useful answer can make your business not only survive the lagging economy, but thrive!  Not only should you know the answer to this question, but you should embrace it and let everyone know.   Your clients and potential clients MUST know why you are different so they will think of you when they need your products or services.  Using promotional products is a great way to spread the word about what makes you different.  However, just any old promotional product won’t do the trick.  It is extremely important to get creative and clever for your promotional campaign.  You need to talk with a promotional products consultant who is experienced so that you can fully maximize your marketing dollars.  Sometimes it only takes a simple, but unique approach to spread the word.  Sometimes, it may be an off the wall answer that seems corny.  Many of the hottest promotional marketing campaigns were silly phrases or slogans along with an odd promotional item that drove the point home with the prospective clients.  The first step to a successful promotional product campaign is to know who your company is and what your company stands for.  Once this important question has been answered, you can move to the next step of finding the right promotional products for your marketing campaign.