Since being in the marketing business for the last 12 years, I have learned many different marketing tactics, worked on many quality logo products, and learned marketing styles that various small and medium sized businesses use. Some are very successful and know that their marketing...
For most businesses, 2011 was better than 2010; however, it was overall a stagnant year for most companies. The outlook for 2012 shows a year similar to 2011. Therefore, it is more important than ever to revise your business plan and have a firm marketing...
We have come to a new age in marketing. Businesses now have more competition than ever with the huge explosion of websites of every niche. Competitors with cheaper pricing are just a few keystrokes away. Our marketing tactics must be targeted, memorable, and measurable. We...
I am well aware of the difficulties that small businesses face on a daily basis. The big guys have virtually unlimited advertising budgets compared to those who own a small business. How do you compete? You have to build relationships within your local area. Small...
Most businesses who have been in business for a few years are sitting on a gold mine and they don't even know it. That gold mine is your previous customer base. For example, one of my big sellers is full color business cards. So when...
All businesses want free money for their business. It sounds too good to be true doesn't it? Well it's not. All you have to do is put a little money upfront for some items to market your business and money (in the form of sales)...
When I was a kid I loved playing capture the flag. You remember the game where each team has a flag located in their territory and the goal is to grab the flag without getting tagged by the other team and return it back to...
October is just around the corner and so are many more holidays that can be used to promote your business and your products. Some of these observances and holidays are common knowledge while other are a little more obscure. Be sure to take advantage of...
When buying any type of marketing and advertising, you shouldn't just make rash purchases without putting some considerable thought into the process. The same goes for buying promotional products. There are certain steps that you should follow in order to make sure your campaign is as...
In my line of work, marketing and advertising, I notice people's advertising ventures a little more than theaverage person. However, there are some tactics that anyone would notice and just laugh. For instance, if you use a piece of cardboard, a marker, and tape to...