No More Cold Calls, Wow Your Clients With Promotional Products

 

Promotional CoolersIf you have been in sales for even a week, you know about the dreaded gatekeeper. That is the person that screens phone calls and visitors from the management and the “decision makers.” All sales people know that you don’t waste time trying to sell to the secretary or random employees. You have to get to that person who is authorized to make the decision. Now sometimes that might be the secretary or it might be an employee who has been tasked with that duty. You have to ask to find out who makes those decisions, if you don’t already know.

The first answer that you almost always get on a cold cold when asking to speak to that decision maker is, “Do you have an appointment?” or “What is this in regards to?” or “Does he know you?” or some other similar screening question. When you don’t have an appointment or he doesn’t know you, then the standard response is a rejection.

But what if you wooed that gatekeeper from the start by giving him or her a gift? I’m not talking about a cheap pen or a koozie, but a nice gift such as a can cooler or a nice bag? There are thousands of great and useful promotional products to choose for this task. By starting off the conversation with a gift before even introducing yourself, you will be successful much more often in getting through that gatekeeper to that almighty decision maker.

This warming effect of gifts also works with clients as well. I recently met with a client and started off the meeting with handing out gifts to each person in attendance. Those gifts were custom cooler bags printed with the logo of one of our online advertising services, Emerald Coast HUB. The mood instantly changed to a warmer environment and that opened up the client to listen more attentively and respect my advice more. In addition, having some nice promotional gifts with your business logo on them adds a level of professionalism to your company. In the course of everyday business, we run across many different “businesses.” Some of these businesses are one man operations and “fly by night operations.” Professionally printed promotional items help to separate your legitimate business from those just trying to make a quick buck. If you make it a no-brainer for them to discern you from those “shady” businesses, you will instantly get credibility and be more apt to earn that order.

Good luck with your selling and don’t forget to bring plenty of gifts!

Personalized Beach Balls For Summer Promotions

 

Personalized Beach Balls

Personalized Beach BallsAs we near the end of July, and finish the first month of the 3rd quarter, it’s very important to keep sales strong. End of summer sales and promotions are popular and important to drive sales to your stores. By using various beach promos such as personalized beach balls, you can help boost your sales campaign. Give out the custom beach balls with each purchase made at your store or for each store credit card application filled out by your customers.

With personalized beach balls, there are several popular sizes to choose from. Here area  few of the most popular sizes:

  • 6″ Mini Beach Balls – About the size of a softball
  • 12″ Beach Balls – About the size of volleyball
  • 16″ Beach Balls – About the size of a basketball
  • 24″ Beach Balls – Nothing to compare to, but a good bit larger than a basketball

If you want larger, we have 36″ and 48″ balls as well a wide variety of colors, including multi-color and solid colors as well as clear. Even if you don’t live in a beach town, beach balls are great promotional giveaways. If you plan on doing a beach them sale or promo, be sure to check out our other beach promos.

Now, What Do You Do For A Living?

 

Full Color Business CardsHow good are you at promoting yourself verbally? When you meet people, do you let them know what you do for a living? You should. However, many business owners and professionals fail to tweet their own horn. Sure it’s easy to talk about your business or line of work at business networking functions, but what about in social situations?

Read the following story and see if you can relate. This is a true story about myself. A lady walks into our office and relays to our office manager that she needs some business cards printed. So she is referred to one of our promotional products specialists. While I am in my office, I can hear parts of the conversation happening and the client’s voice sounds familiar. So I peek my head out and see a friend from church that I have known for about four years. When I see her, I greet her and she says, “I didn’t know you worked here.” I reply with, “Not only do I work here, but I own Perfect Imprints.”

Full Color Business CardsSo the moral is the story is that I very obviously did a lousy job promoting myself and my business. Now you must have some etiquette and not be annoying. You don’t want to turn social situations into business situations. You don’t want to conduct business while at church service. But, as you are wrapping up your conversation with friends, acquaintances, or new people you meet, just casually hand them your business card and say, “Here’s my business card with my contact info on it in case you ever need to get in contact with me.” I guarantee everyone will look at it and associate your business with you. Whether you own a business or work for a business, you should always promote that business and ensure your job security every opportunity you get.

So don’t be shy. Tell others about your business and begin developing deeper relationships with clients. In small business, more people than not, prefer to do business with someone they know and trust. Capitalize on that trust and your business will see growth.

Give Away Promotional Products That Suck

 

I could put together a really long list of products that suck so bad that I would never recommend or sell them. However, there are some products that suck that can be great. Promotional vacuum cleaners can be given away as promotional products and are great for vacuum centers, car detailers, or computer repair shops. These products suck up the dirt and dust but they don’t suck.

USB Keyboard VacuumThink about how nasty your keyboard gets. I’m not even talking about germs from your hands. I’m talking about dust. It is constantly collecting dust and it’s very hard to clean the dust out. Sure, you can use a can of compressed air and blow the dust off; however, that just irritates your allergies and pushes the dust down inside the keyboard. A USB powered mini vacuum would be a great little giveaway to top clients of a computer repair company. This item would be very useful and, therefore, be kept for years.

Car VacuumThose businesses who detail cars have clients who spend a lot of money every month or sometimes even every week having their cars detailed. A little DC powered car vacuum could be a great thank you gift for those clients to help with those accidents in between cleanings. These items have a very high perceived value and they will be used for years and years, which will continually promote your business. These useful gifts also help promote a positive memory about your company.

So sometimes a product that sucks can be a good thing. Perfect Imprints is your one supply for products that don’t suck and promotional vacuums, which by chance do suck!

Make Your Door Prizes Work For You

 

Chances are, if you take part in your local Chamber of Commerce, there are door prizes given away at some of their hosted events. These door prizes are donations by Chamber members and in turn, their company gets recognition. Typically there is a minimum value set for most door prizes such as $25 or even $40 or $50.

Perfect Imprints is active within the Fort Walton Beach Chamber of Commerce and door prizes are a big part of many events such as the monthly First Friday Coffee. Often, there are as many as 30-40 door prizes given away. Most of the giveaways are great gifts. Some are gift cards to restaurants or local stores and others are gift baskets. Over the last few years, I have given out quite a few door prizes; however, I always made sure I got a little extra recognition for my prizes. After all, giving away door prizes is a form of marketing and it should be an investment.

Custom BBQ Set

Custom BBQ Set

Now, you can give away prizes that are simply purchased from other businesses such as gift cards, gift baskets, and various gifts and those are great prizes for the winners. However, once the announcement is made at the event mentioning the door prize is from your event, your marketing exposure is over. Besides, in doing that, you are actually marketing that business you purchased the item from more than your own. But what if you could offer premium products that are printed with your custom logo? Then for years to come, at least that recipient will be consistently reminded of your company. For example, last year, every month, I attended a Chamber sponsored event and I gave away a really nice BBQ set (which was custom printed with my business name on it). Every one knew I would be giving that away creating some excitement and all of the winners now have a nice BBQ set with my logo on it.

Now there are tons of options that you can do. You could do leather portfolios or journals, wine glass and opener sets, mp3 players, charcoal BBQ grills, wireless mouse sets, leather wine bottle totes, computer bags, blankets, premium thermos sets, duffel bags, and many other options. Now, I know most of you might only need just a few personalized items to be used as gifts and that’s okay. We can do it. That’s right! If you only need 2, we can do it. We have many options which have no minimums.

By personalizing your door prize giveaways with your company logo, you are spending the same amount of money (or often times less due to bulk discounts) and you are increasing your marketing time for this endeavor. Now the time is extended from a 30 second mention of your company, to years of exposure from your logo proudly standing out on the product. The more useful the item, the longer it will hang around and market for your company. It’s really a no-brainer decision. Spend the same amount of money; get more exposure. Period. Contact Perfect Imprints for your order of custom printed door prizes and start getting more value for your marketing dollars.

BBQ Grill Cooler  Leather Portfolio  Leather Wine Bottle Tote