Now, What Do You Do For A Living?
How good are you at promoting yourself verbally? When you meet people, do you let them know what you do for a living? You should. However, many business owners and professionals fail to tweet their own horn. Sure it’s easy to talk about your business or line of work at business networking functions, but what about in social situations?
Read the following story and see if you can relate. This is a true story about myself. A lady walks into our office and relays to our office manager that she needs some business cards printed. So she is referred to one of our promotional products specialists. While I am in my office, I can hear parts of the conversation happening and the client’s voice sounds familiar. So I peek my head out and see a friend from church that I have known for about four years. When I see her, I greet her and she says, “I didn’t know you worked here.” I reply with, “Not only do I work here, but I own Perfect Imprints.”
So the moral is the story is that I very obviously did a lousy job promoting myself and my business. Now you must have some etiquette and not be annoying. You don’t want to turn social situations into business situations. You don’t want to conduct business while at church service. But, as you are wrapping up your conversation with friends, acquaintances, or new people you meet, just casually hand them your business card and say, “Here’s my business card with my contact info on it in case you ever need to get in contact with me.” I guarantee everyone will look at it and associate your business with you. Whether you own a business or work for a business, you should always promote that business and ensure your job security every opportunity you get.
So don’t be shy. Tell others about your business and begin developing deeper relationships with clients. In small business, more people than not, prefer to do business with someone they know and trust. Capitalize on that trust and your business will see growth.
Give Away Promotional Products That Suck
I could put together a really long list of products that suck so bad that I would never recommend or sell them. However, there are some products that suck that can be great. Promotional vacuum cleaners can be given away as promotional products and are great for vacuum centers, car detailers, or computer repair shops. These products suck up the dirt and dust but they don’t suck.
Think about how nasty your keyboard gets. I’m not even talking about germs from your hands. I’m talking about dust. It is constantly collecting dust and it’s very hard to clean the dust out. Sure, you can use a can of compressed air and blow the dust off; however, that just irritates your allergies and pushes the dust down inside the keyboard. A USB powered mini vacuum would be a great little giveaway to top clients of a computer repair company. This item would be very useful and, therefore, be kept for years.
Those businesses who detail cars have clients who spend a lot of money every month or sometimes even every week having their cars detailed. A little DC powered car vacuum could be a great thank you gift for those clients to help with those accidents in between cleanings. These items have a very high perceived value and they will be used for years and years, which will continually promote your business. These useful gifts also help promote a positive memory about your company.
So sometimes a product that sucks can be a good thing. Perfect Imprints is your one supply for products that don’t suck and promotional vacuums, which by chance do suck!
Make Your Door Prizes Work For You
Chances are, if you take part in your local Chamber of Commerce, there are door prizes given away at some of their hosted events. These door prizes are donations by Chamber members and in turn, their company gets recognition. Typically there is a minimum value set for most door prizes such as $25 or even $40 or $50.
Perfect Imprints is active within the Fort Walton Beach Chamber of Commerce and door prizes are a big part of many events such as the monthly First Friday Coffee. Often, there are as many as 30-40 door prizes given away. Most of the giveaways are great gifts. Some are gift cards to restaurants or local stores and others are gift baskets. Over the last few years, I have given out quite a few door prizes; however, I always made sure I got a little extra recognition for my prizes. After all, giving away door prizes is a form of marketing and it should be an investment.
Custom BBQ Set
Now, you can give away prizes that are simply purchased from other businesses such as gift cards, gift baskets, and various gifts and those are great prizes for the winners. However, once the announcement is made at the event mentioning the door prize is from your event, your marketing exposure is over. Besides, in doing that, you are actually marketing that business you purchased the item from more than your own. But what if you could offer premium products that are printed with your custom logo? Then for years to come, at least that recipient will be consistently reminded of your company. For example, last year, every month, I attended a Chamber sponsored event and I gave away a really nice BBQ set (which was custom printed with my business name on it). Every one knew I would be giving that away creating some excitement and all of the winners now have a nice BBQ set with my logo on it.
Now there are tons of options that you can do. You could do leather portfolios or journals, wine glass and opener sets, mp3 players, charcoal BBQ grills, wireless mouse sets, leather wine bottle totes, computer bags, blankets, premium thermos sets, duffel bags, and many other options. Now, I know most of you might only need just a few personalized items to be used as gifts and that’s okay. We can do it. That’s right! If you only need 2, we can do it. We have many options which have no minimums.
By personalizing your door prize giveaways with your company logo, you are spending the same amount of money (or often times less due to bulk discounts) and you are increasing your marketing time for this endeavor. Now the time is extended from a 30 second mention of your company, to years of exposure from your logo proudly standing out on the product. The more useful the item, the longer it will hang around and market for your company. It’s really a no-brainer decision. Spend the same amount of money; get more exposure. Period. Contact Perfect Imprints for your order of custom printed door prizes and start getting more value for your marketing dollars.
Promotional Products With No Minimums
We have a great announcement to make about some of our promotional items. We now are able to offer over 1000 promotional products with NO MINIMUMS! That means we can offer custom printed promos with your business logo with a minimum of only 1 piece. This is great if you are looking for items that are just meant to be an award or recognition item for someone.
These low minimums are also great for small businesses who may only need 20 to 30 promotional items for an event or for their top clients. It is important to point out that the initial setup charge of $55 for these items still applies with repeat setup charges being $25. However, if you only need a few items for an event, this option still proves to save you money.
Some of the available products with no minimums includes bags, pens, journals, notepads, stress relievers, portfolios, desk accessories, premium items, and much more. And the list goes on and on. The best thing to do is to just give us a call at 1-800-773-9472 and let us know your budget and how many pieces you want. Or if you already have an idea of what item you want, just tell us and we will let you know if that item is available with a low minimum.
We are excited to be able to offer this, particularly for our small businesses. This is a great opportunity to purchase promos which historically have had minimums too high for most small businesses. So go ahead and promote your business with promotional items and get that recognition you deserve!
What Does A Promotional Products Consultant Do?
Often we will sell an order of pens to business in need of pens or key chains to an automotive dealer and all of sudden we become the “pen guys” or the “key chain guys.” However, we offer so much more than just selling an item. Perhaps out of busyness and limited time, we sometimes don’t fully convey what it is that we really offer. Perfect Imprints offers not only over a million different promotional items that can be custom printed with your company logo, but also custom t-shirts and apparel, full color printing, graphic design, logo design, and web design. The services that we offer are not just that of an order taker and order fulfilment company, but as a marketing consultant. We have been in business for over 12 years and our employees are highly trained in marketing strategies and graphic design. We regularly attend education seminars and learn about the hottest new marketing trends and read trade journals. Our customers that we service are in all 50 states with several of our clients abroad. Because of our diverse customer base, we know not only local trends, but the trends happening in other areas of the country. Because of this knowledge, we can help your business get the edge on your competitors. The expertise that we offer will turn your marketing budget into an investment and not an expense. Here’s a little video we put together to show you some of the services that we offer.
If you are read to start your marketing campaign, give Perfect Imprints a call at 800-773-9472 or visit our website at http://perfectimprints.com.
Recent Comments