In any business, you should know your competitors and study them. There are some things your competitors are doing that you should also do too, and there are some things your competitors are doing that you should never do. One thing your competitors are doing...
Any advertising dollars spent are hard earned dollars, especially for small businesses. That is why it is so important to tracking the effectiveness of your marketing. The easiest and most effective way to do this is by running specials specific for each marketing campaign. For...
The age old question when creating marketing campaigns is, "How do we advertise without offending anyone?" The simple answer is that you don't. There will always be something that will offend someone and chances are those will NOT be your clients anyways, so you can't...
People (your customers) spend millions of dollars every year on their pets. So why not get promotional products specifically for their pets. There are dog collars, leashes, food and water bowls, pet waste bags, and many more products to choose from. To pet owners, pets...
Many people think buying promotional products is an expensive, but at Perfect Imprints, we believe it is an investment, if done properly. Our . . ....
Here is a hilarious billboard misprint in South Bend, IN: In our business of printing promotional products and business printing, we ALWAYS send a proof. It is imperative to always thoroughly check over your proof for simple mistakes such as this. What a huge difference that...
In 2009, there were approximately $156 billion in internet sales for the U.S. The forecast for 2010 is $173 billion. The forecast for 2014 is $249 billion. Are you getting a piece of this pie? If not, you should seriously consider beefing up your website. ...
Many financial analysts are forecasting a double dip in the economy. Well, this may or may not happen, but If it does, we, as business owners, need to be prepared. Do you have a firm business plan? Do you have written marketing...
Okay, so I'm not really going to list 2010 reasons, but I will list several VERY important reasons why promotional items should be used to market your business in this new year and decade. We are coming out of the worst economic times since the Great...
Do you want to promote your business this year? Learn how to with marketing gifts....