If you have been in sales for even a week, you know about the dreaded gatekeeper. That is the person that screens phone calls and visitors from the management and the "decision makers." All sales people know that you don't waste time trying to sell...

Often we will sell an order of pens to business in need of pens or key chains to an automotive dealer and all of sudden we become the "pen guys" or the "key chain guys." However, we offer so much  more than just selling an...

When marketing your company, there are literally thousands of concepts, products, and mediums you can use. There is video, web marketing, full color printing, promotional products, billboards and other signage, text message marketing, and email marketing. With each of these marketing mediums, there are thousands...

Well 2011 is winding down and 2012 is upon us. This is the time of year that business owners and managers should look back and decide, "What things did I do right?" and "What things did I not do right?" While I'm sure a few...

Since being in the marketing business for the last 12 years, I have learned many different marketing tactics, worked on many quality logo products, and learned marketing styles that various small and medium sized businesses use. Some are very successful and know that their marketing...

We have come to a new age in marketing. Businesses now have more competition than ever with the huge explosion of websites of every niche. Competitors with cheaper pricing are just a few keystrokes away. Our marketing tactics must be targeted, memorable, and measurable. We...

I am well aware of the difficulties that small businesses face on a daily basis. The big guys have virtually unlimited advertising budgets compared to those who own a small business. How do you compete? You have to build relationships within your local area. Small...

Most businesses who have been in business for a few years are sitting on a gold mine and they don't even know it. That gold mine is your previous customer base. For example, one of my big sellers is full color business cards. So when...

When I was a kid I loved playing capture the flag. You remember the game where each team has a flag located in their territory and the goal is to grab the flag without getting tagged by the other team and return it back to...

In my line of work, marketing and advertising, I notice people's advertising ventures a little more than theaverage person. However, there are some tactics that anyone would notice and just laugh. For instance, if you use a piece of cardboard, a marker, and tape to...