What Does A Promotional Products Consultant Do?

 

Often we will sell an order of pens to business in need of pens or key chains to an automotive dealer and all of sudden we become the “pen guys” or the “key chain guys.” However, we offer so much  more than just selling an item. Perhaps out of busyness and limited time, we sometimes don’t fully convey what it is that we really offer. Perfect Imprints offers not only over a million different promotional items that can be custom printed with your company logo, but also custom t-shirts and apparel, full color printing, graphic design, logo design, and web design. The services that we offer are not just that of an order taker and order fulfilment company, but as a marketing consultant. We have been in business for over 12 years and our employees are highly trained in marketing strategies and graphic design. We regularly attend education seminars and learn about the hottest new marketing trends and read trade journals. Our customers that we service are in all 50 states with several of our clients abroad. Because of our diverse customer base, we know not only local trends, but the trends happening in other areas of the country. Because of this knowledge, we can help your business get the edge on your competitors. The expertise that we offer will turn your marketing budget into an investment and not an expense. Here’s a little video we put together to show you some of the services that we offer.

If you are read to start your marketing campaign, give Perfect Imprints a call at 800-773-9472 or visit our website at http://perfectimprints.com.

Dos and Don’ts of Marketing With Promotional Products

 

When buying any type of marketing and advertising, you shouldn’t just make rash purchases without putting some considerable thought into the process. The same goes for buying promotional products. There are certain steps that you should follow in order to make sure your campaign is as successful as possible. Below are some Dos and Don’ts related to buying promotional products. Not all of the dos and don’ts will be applicable to every single order or campaign, but they help create a great rule of thumb to follow when possible.

Dos

  • Do make sure the products you are buying are suitable for the intended recipients.
  • Do keep the product colors consistent with your branding. Another words, use the color scheme of your company logo and image. Also, using promotional products that are closely related to your business is a great strategy.
  • Do make sure your point of contact and logo is included on the promos. Phone number and website are very important.
  • Do give away products that are useful. If they can be used over and over, they will stick around and continue to advertise for you.
  • Do include some kind of call to action to generate a phone call, email, text message, purchase, or some other kind of contact.
  • Do include some kind of tracking mechanism so you know the results that you are getting from your investment. This can be a unique coupon code, a specific QR code that generates a point of contact, or a more direct action such as, “Show us this item to receive 10% off your next order.”
  • Do use a reputable promotional products distributor. Just because a distributor offers the lowest price doesn’t mean they are the best option. In almost all walks of life, you get what you pay for. If you are getting a deal that is too good to be true, it probably is. Your order will suffer on quality or service or BOTH! Customer service trumps pricing.
Don’ts
  • Don’t give away worthless junk if you want your recipients to keep the items. Sometimes small increases in price can get an item that will significantly boost your response rate. However, by giving away items that don’t look good and don’t work well portrays a poor image of your company.
  • Don’t buy less than you need. This seems like a no-brainer, but it happens all the time due to budgetary reasons. Be sure you can afford the entire campaign and don’t do it halfway. You won’t see the results you want if you don’t go all the way with it.
  • Don’t give out high priced items in mass quantity, unless they are going to a specific group of people, such as your past top clients.
  • Don’t impulse shop when buying promotional items. Be sure and have a plan and think about it thoroughly.
  • Don’t settle for a lame layout on your promotional products. Be creative and utilize the options you have for specific products. For example, if the product you want offers a full color imprint, don’t just print in black. Use the potential of the full color to attract attention to the imprint.
  • Don’t be stingy with your products. Give them out.
  • Don’t buy from distributors that are just order takers. You want a distributor who cares about the success of your marketing and one who can offer ideas on how to improve them based on their experience and expertise.
Buying promotional products is not as simple as buying groceries at the grocery store. You have to know your targeted audience, know the results you want to produce, know how you will produce those results, and act upon your plan. Promotional products are an investment and NOT an expense if they are used correctly. An experienced distributor with a creative staff can help you achieve these results.

Promotional Products Direct From China? You Better Think Twice!

 

Has your company thought about sourcing your next large order of promotional products direct from China or another foreign country?  Many companies do this and many get burned, badly.  The most recent example is Chuck E. Cheese’s with their recall of about 1.2 million promotional toys.  The rings and eyeglasses were recalled due to health concerns.  There are many facets of sourcing a product that have to be looked at, especially including safety concerns for children.  There are many laws governing the acceptable levels of various chemicals and metals allowed as well as detachable parts that could be choking hazards.  When sourcing products, I highly recommend that you use an experienced promotional products distributor to assist you in your endeavor.  Your wallet may thank you for it.  While at first you might not be able to get past the fact that you are paying a little more than going direct to China, just think about the enormous costs of a mandatory recall.  The disastrous effects are enough to bankrupt some businesses.  If you do choose to go direct, please make sure you spend the necessary time to educate yourself first.

What’s Your Calling Card?

 

What type of calling card do you leave behind when you meet with a potential client?  Is it just a business card or is it even better than that?  A business card can be very powerful if designed properly, but let’s go beyond that.  If you left a promotional item behind along with your business card, you can greatly increase the chances that the recipient will remember you.  Chances are, you are not the only one in your industry trying to sell to that person.  You need to stand out among your competition.  Using promotional products can make you stand out in a big way.  You don’t have to choose the typical promotional items anymore such as pens, mugs, or koozies, because there are over 1,000,000 different promotional products.  Creativity is key for this process.  For example, if you are a high energy marketing firm, you may want to leave behind a custom imprinted energy drink which can imply that you are definitely high energy.  Leave behind an item that is useful and relevant to your products or services.  Enlist the help of an experienced promotional products distributor to assist you and make recommendations.

The Power of the Simple Business Card

 

 


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You probably handout hundreds or thousands of business cards each year, but do you generate a lot of sales from your business card?  If not, you may want to reconsider the design and style of your business card.  You should be able to generate leads from your business card without ever speaking to the recipients.  Here are a few ideas for a revamped business card that can be a powerful sales tool.

  • The business cards with the raised blue or black ink are old and outdated.  The newer full color business cards that are vibrant in color have a much bigger impression on the recipients.  With full color business cards, you can get much more creative with your design and even include full color images of your most popular sellers.  However, you don’t want to have a design that is so busy that it takes away from the information on the cards.
  • Stay away from the flimsy business cards.  They can give the appearance your company is cheap and potential clients may associate that same cheap quality with your products or service.   10 pt and 12 pt cards are very thin and the thickness of most business cards.  I recommend 16 pt thickness (or even 14 pt).  The thicker business cards grab the attention of the recipient’s attention much more than the thin flimsy business cards.
  • Don’t just include your contact information on the business cards.  You want to captivate each person who receives your card so they will actually look at your card.  The longer they look at your card, the more likely they will remember you when they need your service.  Think about how many times someone hands you a card and you just barely glance at it and throw it in a pile of a hundred other business cards.    You should think about having an ad on the back of your card promoting a product or service.  For instance my business cards advertise 1000 16 pt (really thick) full color business cards printed on both sides for $69. Not only do you want to leave your business card with contact information with potential clients, but you should also leave behind an opportunity for the sale of a potential product or service.  Don’t miss out on an easy and inexpensive opportunity to use your business cards more effectively.  Using a promotional products distributor with an experienced graphic artist can help assist you in creating an effective and professional business card layout that can help generate more sales for you.