Candid Comments is a monthly series from our CEO, Patrick Black, where he discusses the company's direction, obstacles, and growth. Follow our journey as we continually strive to perfect our process of delivering promotional products with ingenuity, qu...

Often we will sell an order of pens to business in need of pens or key chains to an automotive dealer and all of sudden we become the "pen guys" or the "key chain guys." However, we offer so much  more than just selling an...

When buying any type of marketing and advertising, you shouldn't just make rash purchases without putting some considerable thought into the process. The same goes for buying promotional products. There are certain steps that you should follow in order to make sure your campaign is as...

Has your company thought about sourcing your next large order of promotional products direct from China or another foreign country?  Many companies do this and many get burned, badly.  The most recent example is Chuck E. Cheese's with their recall of about 1.2 million promotional...

What type of calling card do you leave behind when you meet with a potential client?  Is it just a business card or is it even better than that?  A business card can be very powerful if designed properly, but let's go beyond that.  If...

  // You probably handout hundreds or thousands of business cards each year, but do you generate a lot of sales from your business card?  If not, you may want to reconsider the design and style of your business card.  You should be able to generate...

var addthis_pub="perfectimprints"; Here is an idea to prevent yourself from having to do cold calls.  Try sending your prospects a promotional item a week or so before you call them.  By doing this, you will introduce yourself to that person in a non-intrusive way and increase...

var addthis_pub="perfectimprints"; Home sales were up in February 2009!  While they were only slightly up (2.1% from January 2009), they were up nonetheless.  What this means is that you need to continue to market your real estate company and your name.  In times of tough market...

var addthis_pub="perfectimprints"; Like any good businessman, I frequently check out my competitors to make sure I am staying a few steps ahead of them.  One thing I have noticed across the board is a general lack of quality customer service.  Of course, I did find a...

var addthis_pub="perfectimprints"; Whether your company is a fortune 500 company or a small business, you should have a well-designed logo and proudly display every chance you get.  Every opportunity you get for branding counts toward growing your business.  Whether it be on your website, business cards, flyers...