Promotional products are the most powerful advertising medium because they both promote your business or event AND they are tangible, usable items that will continue to be used by the recipients. This means your advertising will live on for months or y...

Promotional products can be incredibly engaging. In fact, they are the only advertising medium which can reach all 5 of the senses – sight, touch, smell, hearing, and taste. They can be exciting. They can be nostalgic. They can bring joy. Promoti...

When you buy promotional products, it’s important those items be part of a bigger plan. Your promos should always help lead to meeting a specific goal. Shortcuts don’t work when buying promotional products if you want the maximum return on ...

Are уоu still searching fоr аn effective marketing tool thаt саn hеlр уоur business grow exponentially? You’ve likely spent thousands of dollars on various advertising and marketing tools which boasted promises of big returns, only to fall flat i...

Do you ever feel like you need a little more qi in your life? What is qi? Pronounced CHē. Qi is a word that stems from the Chinese (Mandarin dialect) which literally translated means air or breath. However, the definition is “the circulating life...

Each year, I have the privilege of attending the PPAI Expo in Las Vegas, which is the largest promotional products trade show in the world. PPAI Expo 2018 was host to over 1200 suppliers with nearly 25,000 attendees and more than 250,000 promotional pr...

Promotional products for under a nickelIt's true that in most cases a "cheap price" yields a "cheap product" when it comes to promotional items. However, this is one of those excpetions when you can actually get promotional items that...

St Patrick's Day History and Irish BlessingSt Patrick's Day comes and goes each year on the 17th of March. In the U.S. this celebration has become more a a "party" celebration rather than a day...

In 2013, advertisers spent more than $19 billion on promotional products to promote their events, businesses, and organizations. Have you ever thought about how much much a billion dollars really is? Well, here are a few visualizations. ...