Promotional products can be incredibly engaging. In fact, they are the only advertising medium which can reach all 5 of the senses – sight, touch, smell, hearing, and taste. They can be exciting. They can be nostalgic. They can bring joy. Promoti...

When you buy promotional products, it’s important those items be part of a bigger plan. Your promos should always help lead to meeting a specific goal. Shortcuts don’t work when buying promotional products if you want the maximum return on ...

Are уоu still searching fоr аn effective marketing tool thаt саn hеlр уоur business grow exponentially? You’ve likely spent thousands of dollars on various advertising and marketing tools which boasted promises of big returns, only to fall flat i...

Below I’ve referenced 6 different advertising agencies you should ditch immediately. Take a few minutes to evaluate your current agency for correlations. If your current marketing firm seems to fit these six agencies below, you’re likely losing market ...

Do you ever feel like you need a little more qi in your life? What is qi? Pronounced CHē. Qi is a word that stems from the Chinese (Mandarin dialect) which literally translated means air or breath. However, the definition is “the circulating life...

Each year, I have the privilege of attending the PPAI Expo in Las Vegas, which is the largest promotional products trade show in the world. PPAI Expo 2018 was host to over 1200 suppliers with nearly 25,000 attendees and more than 250,000 promotional pr...

If you have been in sales for even a week, you know about the dreaded gatekeeper. That is the person that screens phone calls and visitors from the management and the "decision makers." All sales people know that you don't waste time trying to sell...

How good are you at promoting yourself verbally? When you meet people, do you let them know what you do for a living? You should. However, many business owners and professionals fail to tweet their own horn. Sure it's easy to talk about your business...

Often we will sell an order of pens to business in need of pens or key chains to an automotive dealer and all of sudden we become the "pen guys" or the "key chain guys." However, we offer so much  more than just selling an...