Half Price Full Color Postcards

 
Half Price Postcards

50% off Full Color Postcards

Are you ready for full color postcards with a high quality imprint? Now through the end of November, you can get them for 50% off the normal price. If you have been procrastinating on doing a direct mail program, this is your chance. The Every Door Direct Mail (EDDM) program from the post office allows you to pick a postal route and it only costs $0.145 for each postcard, rather than the full price postcard postage of $0.32 for the maximum size of 4.25″ x 6″ or $0.45 for a maximum size of 6.125″ x 11.5″. With EDDM, you can send sizes up to 9″ x 12″ for only $0.145. That’s only $145 to direct mail 1000 oversized postcards. And even better than that, you don’t have to purchase or provide a mailing list.

One of the most important aspects of postcard mailings is the design of the card. Perfect Imprints can help you design a professional and effective postcard to help you achieve more sales. Give us a call at 1-800-773-9472 to get your direct mail campaign started and take advantage of half price postcards.

Half Price Postcard Sale for EDDM Mail Out

 

 

Cheap postcards and designIf you are looking to do a mail out that is budget friendly, think about participating in the Every Door Direct Mail (EDDM) program through the USPS. All you do is pick the routes you want to target, pay for the postage at only $0.145 each, and bring your postcards to your local post office. You don’t have to address the postcards or apply postage. Plus, you can use oversized postcards. In fact, you have to use larger than the standard 4″ x 6″ postcards.

Now through September 28th, you can get postcards 50% off the regular prices. That is an incredible savings that you don’t want to miss. If you need postcard design, no problem, Perfect Imprints can help you. We have a team of expert graphic designers ready to design that perfect and effective marketing piece for your mail out.

Sizes included in this half price postcard sale include: 2.75″ x 4.25″, 4.25″ x 6″, 4″ x 9″ (rackcard), 5.5″ x 8.5″, 4.25″ x 11″, 6″ x 9″, and 6″ x 11″. Just FYI, minimum size for the EDDM program is 6.125″ high or 10.5″ wide and maximum size is 12″ high and 15″ wide. What a bargain to mail postcards for only $0.145 each (compared to standard 4″ x 6″ postcard postage at $0.32 each). That’s a postage savings of over 50%. Combine that with 50% off postcard pricing for the month of September and you are saving over 100%. Wouldn’t that be free? Unfortunately, the math doesn’t quite work like that; however, I’m sure you can see the huge savings!

By using the larger sized postcards such as 6″ x 11 and 5.5″ x 8.5″ your postcard will really stand out in the stack of mail when retrieved from the mail box. Plus, our high quality, extra thick card stock combined with our vibrant full color printing and high gloss UV coating creates a beautiful, eye-catching mailer.

Using the EDDM program is easy. Just visit https://www.usps.com/business/every-door-direct-mail.htm for more information and then give Perfect Imprints a call at 1-800-773-9472 to design your postcard for mail out.

Half Price Postcards and Half Price Door Hangers

 
Low Priced Postcards and Door Hangers

Low Priced Postcards and Door Hangers

Are you looking for a way to get your foot in the door with new clients? Try Postcards or Door Hangers. They are cheap on your budget; however, they can make a great impression. Try advertising one of your top sellers or a popular item with an unbeatable deal and generate some phone calls. Right now is the time to get postcard and door hangers to advertise for 2012 because through the end of December, they are 50% off the normal price. What a deal!

Postcards can be handed out at events or they can be mailed. Do you have a mailing list but don’t have time to address and stamp thousands of postcards? No problem. We offer centralized mailing. All you have to do is supply the address list in a spreadsheet format and we will do the rest. As long as your postcard is no larger than 4.25″ x 6″, the postcards still quality for the postcard postage rate. Any larger than 4.25″ x 6″ and the rate is the first class letter rate. Current rates as of December 16, 2011 are $0.29 for a postcard and $0.44 for a letter. The bonus of letting us do the mailing is that we can get bulk postage rates and save you any where from $0.03 to $0.05 per piece on your postage.

 

Full Color Door Hangers

Low Priced Door Hangers Printed in Full Color

Door hangers are a perfect way to mass distribute special offers and coupons to neighborhoods and businesses. You can pass them out yourself, send out your kids (slave labor), or hire temporary help to distribute your door hangers out all over town. Door hangers always work best when there is an eye-catching design on the front along with a money saving coupon. Generating calls is what these marketing pieces will do and then it’s up to you to close to the sale when you speak to them. Door hanger pricing in quantities of 1000 or more is cheap and can pay for itself with just a few phone calls.

If you need help with design, no worries. We have expert in-house graphic designers capable of doing any design, no matter how complex. Just give us a call at 800-773-9472 to place your order and be ready for a bombardment of phone calls from clients after you distribute your postcards and door hangers. But don’t wait, because the half price sale only lasts through December 30, 2011. Do you want to boost your conversion rate from passing out door hangers and mailing postcards? If so, follow up with a phone to each customer and watch your conversion rate go through the roof. Since the phone call will be at least the second contact with them, most of them will already feel like they know you and you will get a much warmer greeting.

 

Making the Most of a Direct Mail Campaign

 

Despite what you may hear, direct mail is far from dead. With the huge amounts of spammy email, many marketers are going back to direct mail, because it simply just works. Below I have listed several benefits as well as strategies for your direct mail campaign using full color postcards.

Benefits:

  1. Postcards are cheap. You can get a lot for really cheap to help stretch out your budget.
  2. Postcards can be printed in full color to really make your message stand out.
  3. Postage for postcards is much cheaper than sending envelopes.
  4. Postcards work. You have to look at them; therefore, your message is always seen.
  5. Postcards deliver quick results.
  6. Postcards are easy to track.
  7. The message is easy to change for your next campaign.
  8. Postcard marketing is a non-invasive introduction to your company.
  9. Postcards work for any business because they can be designed any way.
Tactics:
  1. Be creative with your design. We can help you with your graphic design!
  2. Repetition – Don’t send out postcards just once (unless you are advertising for a dated event). Be consistent. You need 5 to 6 contacts to gain a new client. This includes in person visits, mail, email, social media interaction, and phone calls.
  3. Follow Up Calls – Phone calls help increase your response rate. Make sure you do this.
  4. Start with a small test quantity to make sure your message is clear and has a good response rate.
  5. Make sure you have a headline that catches the recipients’ eye.
  6. Include a coupon. Coupons have great response rates since they add value to any marketing piece.
  7. Create a sense of urgency with a short deadline to act upon.
  8. Don’t give too much information. Create a teaser that entices the recipients to call for more info.
  9. Response rates are much higher for existing and past customers since they already trust you.
Common Questions:
Q: How much is postage for postcard mailing?
A: Postage varies depending on the size of the piece. For example a 4″ x 6″ postcard, presorted by zip code can be as low as $0.208 each for direct mail campaigns in which we do the mailing. The standard post office rate is $0.29. (as of November 10, 2011)
Q: What is the largest postcard I can send and still get the postcard postage pricing?
A: 4.25″ x 6″ is the largest you can send for the postcard postage rate. After that, postage increases according to the size.
Q: Where do I get a mailing list?
A: The best list comes from your current customer database. If you don’t have a database of current customers, you can always purchase a list sorted with many different criteria such as geographic area, job position, business size, residential, or many other criteria. We can help you purchase the right list for your business.
Q: How do I get you my names and addresses of my list?
A: An Excel format with the names and addresses is required. We can send you a sample spreadsheet with the correct format. It’s easy, no worries.
Q: How long does it take?
A: We print postcards in about 5 days plus mailing time. If you give us a reasonable date that you want the mailers in customers’ hands, we will mail accordingly.
Q: Do you have templates? How do I get a good design for my business?
A: We never recommend using templates because these same templates are used by thousands of businesses all over the country. There’s a good chance some of your recipients have already seen that layout from a competitor. It’s always best to be unique and have a custom design that works for your company. Our in house graphic designers can help you with that. Our design packages are cheaper than you might think.
Postcard marketing is a great and inexpensive way to get in front of mass quantities of people easily and quickly. Vibrant full color printing can make a memorable impression. With the employment of follow up phone calls your response rates can dramatically improve. Start a postcard direct mail campaign today with Perfect Imprints and help your bottom line tomorrow.

Are You Targeting Your Past Customers?

 

Most businesses who have been in business for a few years are sitting on a gold mine and they don’t even know it. That gold mine is your previous customer base. For example, one of my big sellers is full color business cards. So when we have a big sale on business cards, one of my first steps would be to contact my previous clients first. After all, I know for a fact that they use these items and would be likely to take advantage of the current promotion. So rather than posting a sale and sitting back and waiting for customers to come to you, you should be proactive. You should keep a detailed record of past clients including the type of company they are and what they bought so you can single them out to email or call them periodically when something of interest might be a good fit for them. Now, please don’t take this advice mistakenly and stop any efforts for attracting new clients. Both are equally important for growth in any business model.

Other ideas to market would be postcard mailings which are cheap and easy. For most mailings, we can do the addressing, sorting and mailing for the same price it would cost you for the postage, so why waste your time printing labels and stamping post cards. On the postcards, advertising some kind of insane deal and then try to upsell your clients to better or more appropriate packages for them.

Including promotional products in a mailing is a great way to grab the attention of the recipients. Here again, if you target your past clients and mail them something that will be useful to them along with some kind of special offer, you will likely hear back from them. Doing this will require you to have several different products for your clients so that what you send will actually be useful for the industry they represent.

Targeting your past clients will bring in lots of extra sales and it is one of the most effective types of marketing you can do since those clients already trust you. Try it today and watch the returns on your investment soar.