Online Marketing & Promotional Products Go Hand in Hand
With the billions of websites out there, it is extremely important to promote your website thoroughly and this means both online and offline. Of course, the best approach for long term is to optimize your site to high organic rankings. However, in the short term, you may have to do pay per click or banner advertising. It is equally important to promote your website offline. This includes having your website listed on business cards, letterhead, promotional pens, and any other promotional products that you may give out. Promotional products are items that will hang around for years sometimes, so having your website printed on the these items are great exposure for your site. You should also frequently direct people to your site and keep it updated with your latest products, specials, and news about your company. When you are market your website both online and offline, your site will be more effective for your business. If you have your website setup properly, it can act as a salesperson that work 24 hours a day, even on Christmas.
Marketing Your Business with Twitter
It seems all you hear in the news is Twitter this and Twitter that nowadays. Are you marketing your business with Twitter? The basic point of Twitter is to gather followers who have an interest in what you are offering and post your tweets. In general, most links through tweets get about a 2% click-through rate. So if you get 20,000 followers, that is 400 clicks on any given link that you post. Think about the potential for that. Anything you post could get 400 clicks within a couple of hours. What if you had 40,000 followers or 60,000? There are many people with hundreds of thousands of followers. I just started my Twitter account and I already have around 800 followers. Here is my link: http://twitter.com/patrickwblack. I post links about various topics including promotional products and corporate gifts.
If you are already a Twitter user, here is a FREE and easy way to gain hundreds of followers per day: http://bit.ly/2SQ2Ts. All you have to do is register your username and let your current followers do the rest.
Here are my current Twitter Stats:
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