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Oct 29

Halloween History and Facts

Posted on Thursday, October 29, 2009 in Promotional Products Marketing, Seasonal, promotional products

Facts and History about Halloween

Here are some great facts and a little history about Halloween put together by the National Confectioners Association.  I have added some various comments in Bold Italics.

First, a little about the history of Halloween:

  • The celebration of Halloween started in the United States as an autumn harvest festival. In pioneer days, some Americans celebrated Halloween with com-popping parties, taffy pulls and hayrides.
  • In the late nineteenth century, with the large influx of Irish immigrants into the U.S., Halloween became associated with ghosts, goblins and witches.
  • Jack-o-lanterns are an Irish tradition. In Ireland, oversized rutabagas, turnips and potatoes were hollowed-out, carved into faces and illuminated with candles to be used as lanterns during Halloween celebrations.
  • The word “witch” comes from the Old Saxon word “wica”, meaning “wise one.” The earliest witches were respected dealers in charms and medicinal herbs and tellers of fortunes.
  • The pumpkin originated in Mexico about 9,000 years ago. It is one of America’s oldest known vegetables. Pumpkins generally weigh from 15-to-30 pounds, although some weigh as much as 200 pounds. The majority of pumpkins are orange, but they also can be white or yellow. They are rich in vitamin A, beta-carotene and potassium, and their seeds provide protein and iron. They make great pumpkin pie too.  I would like to carve a jack-o-lantern out of a 200 pound pumpkin.
  • According to legend, the jack-o’-lantern began with a fellow named Jack, who was too stingy to be allowed into Heaven and too mischievous to join the Devil in hell. As consolation, the Devil threw Jack a lighted coal, which Jack placed inside a turnip he was eating. It is said that Jack continues to use the coal to light his path as he searches for a final resting place.  Notice for all the over the top parents that don’t let your kids participate in Halloween, that this is a legend.  That means it is NOT true.  Halloween is a fun time.  You don’t have to let your children dress up as the devil.

Trick-or-Treat Tidbits

Adults

  • Four-in-ten (41%) adults admit that they sneak sweets from their own candy bowl. I bet this is closer to ten-in-ten (100%)
  • On Halloween night, the majority (52%) of those providing treats to costumed kiddies will be passing out chocolate, while three‐in‐ten will drop hard candy or lollipops into the sacks. My question is, “Why do people still give out those nasty chewy fake peanut butter candies?  You know the ones I’m talking about that are wrapped in either Black or Orange wrappers.  Those are nasty and I bet most of them end up in the trash can.  May since the stastics show that 41% of adults admit sneaking candy from their own bowl, that means the 59% that aren’t doing it are giving out these nasty candies.
  • 62% of adults will be handing out candy because “it’s a personal favorite” or it’s a household tradition (55%)  This is the way to do it.  We give out Reece’s, Almond Joy, Kit Kats, and other GOOD stuff.
  • 43% of grown-up celebrants cite costumes as one of the most indispensable parts of the holiday.  What’s the point if you don’t have a costume?
  • About 26% of households will include full-size candy (chocolate and non-chocolate) in their Halloween activities.  I love these households.  Don’t be stingy with the goodies.
  • 90% of parents admit to sneaking goodies from their kids’ Halloween trick-or-treat bags.  Me? Never!  I can’t even believe you would suggest that.
  • Parents favorite treats to sneak from their kids’ trick-or-treat bags are snack-size chocolate bars (70 percent sneak these), candy-coated chocolate pieces (40 percent), caramels (37 percent) and gum (26 percent).  These statistics don’t quite add up to 100% but I guess that’s beside the point.  Full-size chocolate bars would be closer to 100%.  Don’t you know we want to help our kids eat healthier, so we have to ingest some of this sugar ourself.  It’s just to protect our kids though, not for us.
  • Parents least favorite goodie to take from their kids’ trick-or-treat bags is licorice (18 percent). No thanks on the licorice. 

Kids

  • 30% of kids report that they SORT their candy first when returning home with trick-or-treat loot, others:
    • Savor it (20%) YES!
    • Share it (16%)
    • Stash it (14%)
    • Swap it (7%)
  • Kids say they prefer homes that give: anything made with chocolate (68%) followed by lollipops (9%), gummy candy (7%) and bubble gum or chewing gum (7%) Chocolate! Chocolate! Chocolate!
  • More than 93% of children go trick-or-treating each year.  I feel bad for that 7% that don’t get to partake in this event.  Halloween is not a devil’s holiday people!
  • Kids tell us that their favorite treats to receive when trick-or-treating are candy and gum. Eighty-four percent of kids said candy and gum are their favorites over other options like baked goods or small toys. I don’t let my kids eat baked goods.  Who knows how many roaches and rats are running around these kitchens.  Or these days, what kind of poison could be in those brownies.

Halloween Trick or Treat Bags.

Aug 12

Why Personalized Halloween Trick or Treat Bags

Posted on Wednesday, August 12, 2009 in Promotional Products Marketing, Seasonal, promotional products

So halloween is only a few months away so it’s time to order your halloween trick or treat bags, but many people want to know why should my business order personalized trick or treat bags?  Here are just a few reasons why a personalized trick or treat bag is a great buy for your business:

  1.  Halloween bags are cheap!  Most are much less than $1.00 and as low as $0.37 each. 
  2. Lots of Exposure - halloween bags are potentially seen by hundreds of thousands of people giving you a great marketing return on your purchase.
  3. They promote child safety.  Most halloween bags promote safety while trick or treating.  If your business invests in the safety of children, your customers will appreciate that and remember you the next time they need your services.  For more safety look into buying the mettalic reflective bags.
  4. People love getting free stuff.  You can’t deny that people love getting a free gift no matter how small the gift may be.  You can give out your personalized bags with each order or just have FREE Take One Display.
  5. Halloween is one of the largest spending time for businesses to get promotional products, so don’t be left behind when your competition markets during this time.
  6. You can get the trick or treat bags with a detachable coupon at the bottom so you can get repeat business from your customers and draw in new customers with a special discount.

Billions of dollars each year are spent on Halloween related items, so make sure you are marketing your business during this important time.  Halloween trick or treat bags are a great, inexpensive way to promote your business.