What Most Designers Don’t Consider With Logo Design

 

A logo for a business is a critical component for branding and every business, no matter how small, needs to brand themselves. You may only brand yourself locally, or you may brand your business regionally, nationally, or internationally, however, your logo is a vital part of your company image. Therefore, a lot of thought should go into this process. Logo Design is not slapping your business name under a piece of clipart. Clipart should never be used in a logo, as everything should be completely custom and unique. There are many “graphic designers” who claim to be designers with years of experience; however, many only have what I call tinkering experience. They have played around with Adobe Photoshop or Illustrator and think they are now graphic designers. That would be like a nurse who has a few years of experience saying, I think I’m going to be a doctor tomorrow. You will know amateur designers if they offer some kind of ridiculously low rate such as $100 for 5 designs or anything unreasonably cheap. With these cases, you will get regurgitated designs which either use stock clipart or rejected designs from past clients. Just know that great design and effective ad layouts take time.

When designing a logo there are many aspects such as color combination, to keep in mind to create a visually appealing logo and most experienced graphic designers can do a decent job with this. However, I want to make light of a few key areas that most inexperienced graphic designers fail to take into consideration when designing logos for companies, which can cost the client dearly in the future with increased or ineffective printing costs.

Key Logo Design Elements That Most Graphic Designers Fail To Consider

  1. Height and Width of Logo – You have to think of how logos are used for business. Logos are printed on apparel, letterhead, business cards, promotional products, brochures, postcards, etc. In my days the the graphic design business, I have seen many logos that are very wide or very high. And while they may look great on the computer screen, don’t forget to think about the practicability of that height/width aspect. When doing printing on most items, there is a maximum imprint area and if your logo maxes out on width way before it maxes out on height, it will print very small. Sticking with a square, circular, or small rectangle, will help to make sure the proportions of the logo print well on most media.
  2. Logo Colors – You can get really crazy with colors in a logo and use many different color that make the logo look great. However, is this the practical thing to do? When printing on paper products such as business cards, letterhead, brochures, and postcards, full color is always an option. But what about printing newspaper ads or printing on promotional items? Full color is not always an option, and if it is an option, it can be much more costly. If you choose to have a full color logo design, make sure you have a version designed that can also be used to print in a spot color form as well as a black/white version.
  3. Small Details – Logos can be designed with great detail and look amazing; however, what happens to those details when your shrink the logo down in size. If you plan on printing your logo on products such as promotional pens or other promotional products, will your logo lose detail at small sizes? Really detailed logos will actually bleed together when pad printed or screen printed if they are printed too small. So really think about the long term aspect of your logo. Ideally, the simpler the logo the better. Look at some of the big brands such as Apple, McDonalds, or Nike. All of their logos are incredibly simple, yet very powerful.

During the logo design process, I urge you to think about all of the future issues you might have with actually printing your logo. Will the shape of your logo fit on most items that you will print in the future? Are you willing to pay more in printing costs should your logo be full color? Will your logo print well at small sizes? Good designers can design nice looking logos, but only great designers can create both beautiful logos AND practical designs.

If you want great Logo Design, check out some of the packages below:

Basic Logo Design Package

$195 Basic Logo Design Package -3 Unique Designs-Up to 2 Revisions of Selected Design-Supplied in 5 Popular formats (.eps, .ai, .pdf, low res .jpg, high res .jpg)-1 artist working on your project

Bronze Logo Design Package

$295 Bronze Logo Design Package -4 Unique Designs-Up to 2 Revisions of Selected Design-Supplied in 5 Popular formats (.eps, .ai, .pdf, low res .jpg, high res .jpg)-Business Card Design with your new logo-Black/White version of logo-2 or more artists working on your project

Gold Logo Design Package
$495                                      Gold Logo Design Package      -6 Unique Designs
-Up to 2 Revisions of Selected Design
-Supplied in 5 Popular formats (.eps, .ai, .pdf, low res .jpg, high res .jpg)
-Business Card Design with  1000 full color business cards
-Letterhead Design
-Envelope Design
-Black/White version of logo
-Style Guide
-2 or more artists working on your project

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

10 Reasons To Have Your Logo Professionally Designed

 

In the world of business, image is everything. If you want your business to be successful, it is extremely important that the image of your company is professional, simple, yet effective. The image of your company begins with your logo. Your logo is something that you should proudly display on everything possible both internally with your employees, but also externally with your clients and potential clients. While some may be a little harsh, below are just a few reasons why you should leave the logo design to the professionals and not try to put out your own finalized design.

Reasons To Have Your Logo Professionally Designed:

  1. Professional Look – Let’s face it, you are not a designer, so don’t try to design your own logo. We certainly want to know your ideas for the direction of the logo though. We recognize you are an expert in your field, so let us know what you have in mind and we will do the rest.
  2. Prevent A Cheap First Impression – Using programs such as Microsoft Publisher, Microsoft Word, or even Microsoft Works all have the same look and that is “Amateur”. If your logo displays an “amateur” quality, than your potential clients will get the impression that you are an amateur and pass on your company for the competition.
  3. Prevent A Damaged Company Image – A bad or cheap logo design job can cause a lot of damage to your company image. It’s better to not even have a logo than to use a poor logo design. Spend a little money upfront and it will pay off big time.
  4. Get A Better Response On Your Literature – Everyone knows that when branding, you should include your logo on everything possible. However, it’s not all about how many you can distribute, but the response rate you get. Having a more professional look will help increase your response rate and increase your bottom line.
  5. Keep Up With Logo Trends – Being in the logo design business for over 12 years, we have learned strategies that work and ones that don’t. Like any industry, there are taboo tactics and we are well versed on them. We can deliver classic or modern logo designs to fit your business.
  6. Capture The Mood Of Your Business – Designing logos is not about slapping your business name above a piece of cheesy clipart. It’s about capturing the mood of your business and portraying a warm and inviting image to your company.
  7. No Clipart – We design 100% custom logos. There will be no royalty free clipart inserted into your design that you will find in thousands of other logos around the country. Your logo will be completely custom and completely unique.
  8. Big Look For A Small Business – Truth be know, most people would prefer to do business with a small company; however, they trust the resources of large companies. Having a professional look with a nice logo design will give you a bigger look and help your business.
  9. Logo Longevity – Your logo should be designed to last for a long time, so it shouldn’t be too trendy or ultra modern. However, it can have a little flair to meet the current times. With our experience, we know how to effectively design for longevity.
  10. It’s Much Cheaper Than You Think – We have logo design packages for much cheaper than you think, starting at only $149.
Your business is extremely important to you, so make sure you take the necessary steps to protect your company image. This begins and centers around strong branding with a professionally designed logo. If you currently have a less than par logo, don’t wait any longer to upgrade to a professional look.

Is Your Logo In Need of a Facelift?

 

Your logo is the face of your business. It is often the first image people see pertaining to your business and, therefore, the first impression potential clients get from your business. It is extremely important to have a professionally designed logo to represent your business. With all of your competitors so easily accessible through the internet, a good first impression is critical. Your Microsoft Word designed logo will no longer cut it. You must have a logo that accurately describes your business and a logo that doesn’t look like an amateur designed it. We have been designing logos and doing completely custom graphic design for over 12 years. We understand the importance of branding, whether for small, medium, or large business. Below is a listing of a few of our logo design packages we offer to help give your business that professional look it deserves.

Express Logo Design Package

Express Logo Design Package

Basic Logo Design Package

Basic Logo Design Package

Bronze Logo Design Package

Bronze Logo Design Package

 

 

 

 

 

 

 

Silver Logo Design

Silver Logo Design

Gold Logo Design Package

Gold Logo Design Package

Platinum Logo Design Package

Platinum Logo Design Package

 

 

 

 

 

 

 

Design Like A Pro

 

Chances are, many of you have tried to do your own design for a t-shirt, business card, or brochure.  Some of you have finished your task and kick your feet back all proud of your masterpiece.  On the other hand, some of you have tried to do your own design and spent countless hours trying to create the vision in your head and simply just couldn’t do it.  Barring any graphic designers here, I would be willing to bet that either way, your design could be improved, by a professional.  A good rule of thumb is that you invest at least 1/3 of your budget in getting a professional layout and/or logo designed.  You even have to be careful when hiring a graphic artist.  How much experience do they have? Do they have formal training?  And if so, do they have a Bachelor’s degree or just an Associate’s degree?  Have you seen any of their work?  Graphic design doesn’t come cheap, average rates go from $50-$200 per hour depending on the designer.  We average around $75 per hour and we can typically give you an estimate ahead of time on the number of hours.  We also will give a discount when you order your products through us at the same time.  The impact that a professionally designed logo or layout is tremendous.  There are many factors that the amateur would not think of some as placement of contact info, font choices, and color combinations that a trained graphic artist knows.  Are you ready to transform your company with a fresh new logo design or updated brochure?