We Print Everything But Money, Or Do We?
I always tell potential clients that we print everything but money. We leave that to the government, and in recent times, they just print it whenever they want it.
However, I got to thinking about this statement, and it turns out we actually do print money. Now I’m not talking about counterfeiting, because we certainly don’t do that. We do print funny money. Below are a few examples of some funny money that we can print.
Now there are a lot of applications with funny money for any business. It’s not just for playing Monopoly or Life. You can use these as coupons towards purchases from your business. You could use these as gift certificates. You could use these as money towards rewards for employees or clients. Some companies put their owner or CEO picture in their funny money or their company logo. These are memorable items to receive because they have value and “value” is one of the most important aspects of any promotion. What’s in it for the client? Well, saving money is what’s in it for them, and I don’t know many people who don’t like to save money.
Boring Gift Certificate
So, are you ready to spruce up your boring old gift certificates? You know the ones I’m talking about. Just look to the right and I’ll refresh your memory. Now if your clients had a gift certificate like the one on the right posted on their refrigerator versus a funny money gift certificate like seen above, which one is more fun and stands out the most? I think the funny money option would win out every time. Be fun; be creative, and stick out from the crowd. Your eye will always be attracted to money, even if it’s fake money.
At Perfect Imprints, we can custom design your very own unique money design and transform into a gift certificate, coupon, or reward. Just give us a call at 1-800-773-9472 and we will work for you to get a little more recognition for your business.
Comparing Apples to Apples With Your Marketing
When marketing your company, there are literally thousands of concepts, products, and mediums you can use. There is video, web marketing, full color printing, promotional products, billboards and other signage, text message marketing, and email marketing. With each of these marketing mediums, there are thousands of companies that offer the services, however, not all of them are equals. You can’t compare apples to oranges.
Let’s take promotional product distributors, for example. There are thousands of distributors who all have access to the same promo items as every other distributor. We all deal with the same factories, of which there are around 4000. However, that doesn’t make us all equals. The majority of distributors just “dabble” in promotional items for extra money. Because many of these distributors only do this on a part-time basis, their knowledge is limited. Our company, Perfect Imprints has been doing this full-time for over 12 years and our employees are highly trained in marketing tactics, graphic design, and promotional products application for business and marketing. We regularly attend educational seminars, read trade journals, stay current with the most popular trends, and most importantly have learned from past mistakes. We know what works and what doesn’t work.
To distribute promotional items, there’s a lot more than simply calling the factory and placing an order. There is a lot of setup process and research involved prior to placing the order for the physical products. However, most of these part-time distributorships don’t have the expertise to properly take care of their client’s needs. The most important step is the graphic design aspect. The graphic design is foundation of the whole process. With a poor design, the printed product will be poor, as will the outcome of your marketing campaign. On the hand, though, a nice, clean and effective layout will sell your brand and help your overall campaign become more successful.
Another important step is to choose the right product for your purpose. Pictures can be deceiving in catalogs and on websites. Not to mention, there are sometimes hundreds or even thousands of very similar items, so the specific item you are ordering may not be the suitable product for your intended purpose. This is where an experienced and knowledgeable distributor comes in handy. Because of our years of experience, we are familiar with thousands of products and have been exposed to even more than that. We know when certain products won’t be a good fit for your campaign and we can make recommendations for other products. If we don’t know the answer, we know how to do the thorough research to get the answers for you.
As an experienced distributor, we have already made the mistakes of using factories with inferior products or inferior printing processes. We have a database of around a million products. Many are poor design or cheap in quality and we know which ones to avoid. We have filtered our databases to only allow for top notch quality products and reputable factories. We have developed great relationships with many great factories in which we can get special privileges and pricing that other distributors can’t get. That, of course, passes benefit to our clients.
As you can see, our experience translates to success for your marketing campaigns. We don’t treat any order as “just an order.” We treat all of our orders as investments for our clients. We thrive on making your promotional investments a success. Because, after all, when you are successful, you’ll come back to us over and over again. Together, we make each other successful. Talk to you Soon!
Half Price Postcards and Half Price Door Hangers
Low Priced Postcards and Door Hangers
Are you looking for a way to get your foot in the door with new clients? Try Postcards or Door Hangers. They are cheap on your budget; however, they can make a great impression. Try advertising one of your top sellers or a popular item with an unbeatable deal and generate some phone calls. Right now is the time to get postcard and door hangers to advertise for 2012 because through the end of December, they are 50% off the normal price. What a deal!
Postcards can be handed out at events or they can be mailed. Do you have a mailing list but don’t have time to address and stamp thousands of postcards? No problem. We offer centralized mailing. All you have to do is supply the address list in a spreadsheet format and we will do the rest. As long as your postcard is no larger than 4.25″ x 6″, the postcards still quality for the postcard postage rate. Any larger than 4.25″ x 6″ and the rate is the first class letter rate. Current rates as of December 16, 2011 are $0.29 for a postcard and $0.44 for a letter. The bonus of letting us do the mailing is that we can get bulk postage rates and save you any where from $0.03 to $0.05 per piece on your postage.
Low Priced Door Hangers Printed in Full Color
Door hangers are a perfect way to mass distribute special offers and coupons to neighborhoods and businesses. You can pass them out yourself, send out your kids (slave labor), or hire temporary help to distribute your door hangers out all over town. Door hangers always work best when there is an eye-catching design on the front along with a money saving coupon. Generating calls is what these marketing pieces will do and then it’s up to you to close to the sale when you speak to them. Door hanger pricing in quantities of 1000 or more is cheap and can pay for itself with just a few phone calls.
If you need help with design, no worries. We have expert in-house graphic designers capable of doing any design, no matter how complex. Just give us a call at 800-773-9472 to place your order and be ready for a bombardment of phone calls from clients after you distribute your postcards and door hangers. But don’t wait, because the half price sale only lasts through December 30, 2011. Do you want to boost your conversion rate from passing out door hangers and mailing postcards? If so, follow up with a phone to each customer and watch your conversion rate go through the roof. Since the phone call will be at least the second contact with them, most of them will already feel like they know you and you will get a much warmer greeting.
Quick Way To Boost Your Business
Are you looking for a quick way to boost your business and generate some phone calls or website visits? How about a car magnet? We have full color car magnets so we can get crazy with your design and really attract some attention to your driving billboard. I always recommend magnets to be placed on each side of your vehicle as well as on the back if there is room. With the car magnets being on the sides and the back, that covers you while at traffic lights, which is when they will get the most attention. After all, we really don’t want the person driving next to us with his eyes on our magnet while driving. We don’t but it will happen with our vibrantly colored graphics printed on the magnets of virtually any size. You just measure you areas and we can create a custom size for you within 1″ increments. We offer both a high gloss finish as well as a matte finish. Here’s a picture of our own car magnets:
Perfect Imprints Vehicle Magnet
You better believe that this will turn some heads. But please, turn them when you are stopped. Thank you.
I do want to mention a few tips on caring for your vehicle and your vehicle magnets.
- Remove the car magnets often. Especially important with dark color vehicles and in hot climates.
- When the magnets are removed, always store flat.
- Never roll the magnet up while in storage.
- If storing more than 1 magnet together, be sure to not put the magnet surfaces facing each other.
- Only apply to clean surfaces on your vehicle.
- Make sure the vehicle surface is dry before applying.
- Be sure that all air pockets are out of the magnet when applied to prevent the magnet from falling off due to the wind from driving. The magnet should be completely flat against the surface.
- Wait at least 2-3 days after applying a surface wax to vehicle before reapplying the magnets.
- Never pull the magnet against the surface of your vehicle. Always lift directly away from the surface.
- If a vehicle is newly painted, wait at least 90 days for the paint to completely cure before applying the magnet.
- Routinely wipe the magnet down on both sides with a soft damp cloth to prolong the life span of the magnet.
- Remove the magnets before entering automatic car washes (Do I really need to mention this? Yes. Believe me I do. You know who you are)
- I recommend removing the magnets if temperatures reach 100° F or more.
- It’s best to remove the magnet if traveling at high speeds for a long time.
- Your logo and/or business name.
- Your phone number in large font.
- Your website.
- Very brief overview of products or services offered.
What Does Your Business Card Say About You?
What does your business card say about you? It’s a fair question. Does it say you are Cheap, Not Creative, Unprofessional, Creative, Trustworthy, or Professional. From designing and printing business cards for the last 12 years, I’ve learned quite a few practices to help enhance your business cards and have them work for you while portraying a positive image of your company. I’ve put together a few questions so you can determine which category or categories your business card may fall within. Notice that some of the categories may contain the same question; therefore, you may be portraying multiple negative (or positive) images.
CHEAP- Is your business card flimsy? Are images or text on your business card blurry? Does your business card have a phrase on the back that says “Business cards are FREE at www.**********.com? Do you have incorrect information on your card that is scratched out and corrected with a pen? Is your card boring to look at? Does your business card contain an amateur design layout? Does your business card contain a clipart looking logo? Do you have a business email listed on your card that is from a free service such as Yahoo, Gmail, or MSN? Are your business cards printed from your home computer? Does your business card have a blank on it to write in your name? If you answered YES to any of these questions, than you have a “CHEAP” image going for your company when you hand out your business cards.
NOT CREATIVE – Is your business card all one color? Is your business card all text? Does your business card contain an amateur design layout? Does your business card contain a clipart looking logo? Is your card boring to look at? Did you use a standard or free online template to design your card? If you answered YES to any of these questions, than you may have a “NOT CREATIVE” image going for your company.
UNPROFESSIONAL - Is your logo blurry? Is your logo or any graphics on the card a picture that was free clipart? Are there misspellings on your card? Is there incorrect information on your card? Do you have a business email listed on your card that is from a free service such as Yahoo, Gmail, or MSN? Does your business card have a phrase on the back that says “Business cards are FREE at www.**********.com? Are images or text on your business card blurry? Are your business cards printed from your home printer? Do you have a business email listed on your card that is from a free service such as Yahoo, Gmail, or MSN? If you answered YES to any of these questions, then you are portraying an unprofessional image from your business cards.
- Cheap Business Cards – Notice how flimsy these cards are. Flimsy business cards equals cheap. It makes me wonder if their services are also “cheap”
- Business that are not creative in any way – This person does writing, but I’m not very interesting in judging by her business card.
- Unprofessional Business Card – If you have to white-out your name on your business card and correct it, it’s time to get some new business cards.
CREATIVE – Is your business tastefully colorful? Is your business card just a little different than a typical business card layout? Does your business contain full color images that pertain to your business or your geographical area? Is the shape of your business card anything different than a 3.5″ x 2″ rectangle? If you answered YES to some or all of these questions, you may just have a “CREATIVE” vibe going for your company upon handing out your business cards.
TRUSTWORTHY – Do you have all of your contact info listed on your business card such as address, phone number, website, email address? Do you have a blurb included about how long your have been in business? Do you list any kind of guarantee on your business card? Do you list any affiliations on your card such as Better Business Bureau, Chamber of Commerce, or Industry Associations? If you are marketing to a local area, is your listed phone number local? If you answered YES to some or all of these questions, then you probably give off a “TRUSTWORTHY” vibe when handing out business cards.
PROFESSIONAL – Do you have a nice looking card? Is your card stock a good thickness that is not too thin and flimsy? If appropriate, do you have a recent photograph on your business card? Does your business card have nice, clean, legible graphics and text that is not blurry? Does your business card contain more than one way to contact you? Does your business card layout look professional as opposed to an amateur layout? Is your logo included on your card? If you answered YES to some or all of these questions, then you likely give off a “PROFESSIONAL” look.
Creative Business Cards - this is definitely different from a typical business card. Great job on making something fun from your business cards.
Trustworthy Business Card - Not only does it have all of her contact info on the card but also her title and professional affiliation seal listed.
Professionally Designed Business Card - this card has clean graphics, multiple ways to contact him, logo, and nice, sleek layout.
If you fall within any of the above 3 positive categories (Creative, Professional, or Trustworthy), then congratulations! However, if you fall within any of the above 3 negative categories (Not Creative, Unprofessional, or Cheap), then you should immediately get an updated and professional design and STOP giving out your current business cards that are portraying a negative image on yourself and your company. You may have originally gotten those business cards when you were on a shoestring budget while just starting out, but now you need to upgrade. Your business cards are extensions of yourself and actually act like another salesperson. Haven’t you ever wanted to clone yourself so you can get more work done? Your business card can help you like a clone could. Let it work for you. But, in order for it to work efficiently for you, you must have it professionally designed with high quality printing. The majority of people don’t have the marketing mind to go to an online designer and input the information in a format that actually works to generate sales. Also, most of those websites with the unbelievably cheap business card pricing is cheap because the printing quality is cheap, the design quality is cheap, and the card stock is cheap. The minimal investment of a professional business card design is well worth the money and will pay off big time for you. So what are you waiting for? Give us a call today at 1-800-773-9472 to design your business card layout.
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