Coupons Can Bring in Sales
Is your business currently using coupons to draw new customers? There are many ways you can use coupons to help your business increase sales. There is always the traditional way of newspaper advertising and include a coupon in your ad. However, paper coupons are easily misplaced and fogotten about. A more effective way of using coupons is to use promotional products and corporate gifts with a coupon or discount code on the product. As long as you use relevant and useful products, the recipients will be sure to keep these promotional items and refer back to the promotion that you have printed on their free gift. Just as you should use a unique promotional code on a paper coupon, you should also use one on promotional products. By doing this, you can track your return on investment (ROI). If you haven’t tried this method of marketing your business, you are missing out on a golden opportunity. Never has coupon marketing been more successful, than in our current down economic times. Everybody is looking for ways to save money, so why not take advantage of that fact and make some more sales. Contact a reputable promotional products distributor to get started with your campaign.
Do You Market Your Business to Your Employees?
Many business get caught up in marketing only to customers or potential customers. But what about marketing to your own employees? Did you know your employees can be your single most valuable marketers for your company? That’s right. If you keep them happy, they will happily promote your business. However, if they are not happy, they will have no problem speaking negatively about your business. So what are some ways to make them happy besides a raise in salary, which is not always feasible? Why not give them premium corporate gifts for their loyal service with your company name printed on the gifts. The more employees that you have, the more important this becomes because they can be walking ads who encounter hundreds or thousands of people daily. Everyone loves free stuff, so give promotional products generously to your employees (just make sure the promotional items are useful and worthy of the service your employees do for you). Don’t underestimate the power of your own employees as a means of advertising.
Marketing Your Business with Twitter
It seems all you hear in the news is Twitter this and Twitter that nowadays. Are you marketing your business with Twitter? The basic point of Twitter is to gather followers who have an interest in what you are offering and post your tweets. In general, most links through tweets get about a 2% click-through rate. So if you get 20,000 followers, that is 400 clicks on any given link that you post. Think about the potential for that. Anything you post could get 400 clicks within a couple of hours. What if you had 40,000 followers or 60,000? There are many people with hundreds of thousands of followers. I just started my Twitter account and I already have around 800 followers. Here is my link: http://twitter.com/patrickwblack. I post links about various topics including promotional products and corporate gifts.
If you are already a Twitter user, here is a FREE and easy way to gain hundreds of followers per day: http://bit.ly/2SQ2Ts. All you have to do is register your username and let your current followers do the rest.
Here are my current Twitter Stats:
The Best Marketing Advice for Recessions
“The man who stops advertising to save money is like the man who stops the clock to save time.”
What a great quote this was from Thomas Jefferson. There does seem to be some debate whether or not this was indeed, Thomas Jefferson, or Henry Ford who first said this quote, but that is neither here nor there. The point is that this is brilliant advice especially for today’s time. People are spending money right now; they are just being more cautious about where they spend it. There is still plenty of impulse spending, so why would you stop marketing? In fact, marketing is one of those spending areas that many businesses cut first when looking to save a few dollars in their budget. Knowing that your competitors will likely cut their marketing budget, wouldn’t it be great to get in some extra marketing exposure? You can draw their potential and current customers to you with some creative marketing strategies during a time that they may have reduced their advertising budget. Every marketing campaign can be more successful in conjunction with promotional products. Contact a promotional products distributor who is experienced and well-established to help guide you with the right promotional items or corporate gifts for your next campaign.
Just How Bad Are Plastic Grocery Bags?
Plastic grocery bags have become mainstays in our society because they are easy and cheap to produce. The estimated consumption rate of these plastic bags is about 500 billion per year, which equates to around 1 million bags per minute. What is so bad is that these bags hang around for up to 1000 years and they cause many marine animal deaths each year when the animals mistake the bags for food. While you may not care about the sea turtles or other marine life, you must understand than any disruption in nature’s food chain will eventually reach us in some negative way. I believe the bags should be banned because of the devastating results they contribute to our Earth. Many other countries have already banned the use of these bags that are made of high-density polyethylene (HDPE) because of the negative and long-lasting effects on the environment. Reusable bags should be used whenever possible. These non-woven polypropylene bags are becoming more popular with grocery stores and even other retail stores. When buying these in bulk, retailers can actually sell these bags for around $1 and still make a profit. This is a small price to pay for something that can really help our environment. I believe even small retail shops should jump on board and get reusable shopping bags printed with their business name and logo on them. These bags will save your business hundreds or thousands of dollars a year because you will be able to drastically cut back on purchases of plastic shopping bags. Anytime you can save a buck, you should jump on it.
Corporate Gifts - Are your customers worth $10…or $20…or $30?
Do you have some large clients that bring in thousands of dollars a year for you? If your answer is yes, you should ask yourself the question, “How much is the customer worth to me?” Can you afford $10 or $20 or $30 or $100 to purchase a useful premium corporate gift for these top clients? Premium corporate gifts show your clients that you do appreciate their business and is the best way to thank them. After all, everyone loves free stuff, so take advantage of that notion. There are many great premium gifts to choose from such as electronics, golf items, or office and desktop promotional items. You should tailor your corporate gift purchases for your specific clients and thank them properly because these clients are stolen away from you by your competitors. From experience, I know this can happen. However, by developing a relationship with your clients and letting know you care and appreciate their business, you will help develop loyalty and that client will tell your competitors, “No thank you, I have a supplier.” Don’t wait until it’s too late. In this economy, we all need all the clients we can get, and most importantly, we need to keep the clients we have happy.