Create Trade Show Stopportunities Using Promotional Items

Create a Trade Show Stopportunity - Get more action at your boothWe've all been to the large trade shows with what seems like miles and miles of booths. So many of the trade show booths seem to be the same thing. Over and over again.

Did I just go down this aisle? Am I experiencing Déjà vu?

The answer to both questions is probably NO. The truth is so many exhibiting companies fail to create the right Stopportunity.

According to Urban Dictionary, stopportunity is defined as, Continue reading

The Declaration of Independence – 4 Minute Read

The sad truth is most Americans have never read the Declaration of Independence.

It is only a 4-minute read. You can do it. You should do it. It's your patriotic duty to read it and understand how your freedom evolved. Please read it.

Once you read it, please share this page to encourage other Americans to read the Declaration of Independence.

Declaration of Independence - Independence Day - July 4th

The Declaration of Independence

IN CONGRESS, JULY 4, 1776

The unanimous Declaration of the thirteen united States of America

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Product Review – The Rebel Inverse Operation Umbrella

In their 300+ year history, the umbrella has helped keep our heads dry, advertise for us, and has even become a fashion accessory. The umbrella has a rather simple design that is easy to operate and manufacture. Maybe that is why it has remained relatively unchanged in 300+ years. Breaking it down, there are 4 basic types of umbrellas with which most of us are familiar. Continue reading

Destroying Your Promotional Products Campaign – A Step-by-Step Guide

A Step-by-Step Guide To Destroying Your Promotional Products Campaign

Destroying Your Promotional Products Campaign - A Step-by-Step Guide

If you've handled your fair share of advertising campaigns then you know that sometimes promotions are a success and sometimes they fail. In fact, sometimes they bomb. The problem is that you're probably so caught up in your next campaign that you don't have time to analyze why your campaign took a dive or to put plans in place to avoid pitfalls in the future.

So, we've put a guide together, but it's not your typical guide. We're not going to show you the steps you need to take to ensure your promotional products campaign succeeds. We're going to show you how to destroy it. In other words, you're going to see just how bad things can get so that you can take note and avoid these deadly marketing sins in the future. Continue reading

Thrifty Thursday – Multicolor 12 Inch Beach Balls

Thrifty Thursday - Promotional Beach Balls

Promotional 12 Inch Beach Balls

This Thrifty Thursday's featured promotional product is the top-selling multi-colored 12 Inch beach ball. These multi-color beach balls feature 6 alternating panel colors of white, blue, orange, yellow, red, and green. The beach balls are printed with your logo in one color on one side of the beach ball.

12" Beach Ball

12" Beach Ball Features

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Lame Promotional Products That Don’t Have To Be

Lame Promotional ProductsIn the modern era of marketing and advertising, businesses must be strategic. No longer do mass advertising mediums bring in tons of sales. You can't just put out your message and expect people to come running. You have to market to a targeted audience. You must stand out. And, you must not be lame.

Over the past 15 years as a promotional products distributor, I have had many people come to me to buy promotional products for their business. Many people say to me they want a "cool" giveaway and immediately follow with, "I was thinking about koozies. You know the cheap ones!" And every time someone says that, they see a prominent smirk on my face with a look that says, "Are you serious? You want "cool" and you think about cheap koozies?"

Nearly every event I attend, someone is giving away Continue reading

Trendy Tuesday – Coleman 9-Can Soft-Sided Cooler

 

Trendy Tuesday - Promotional Coleman Coolers

Coleman 9-Can Soft-Sided Cooler

Trendy Tuesday gives you the unique opportunity to see the top trending items in the promotional products industry. Today’s product is this 9-can soft-sided cooler. Without ice it is capable of holding 9 regular sized soda cans. The cooler has a removable hard plastic lining to prevent leaking. The plastic lining is FDA approved for food contact. The antimicrobial protection resists odor, mildew, and mold. A 41″ adjustable shoulder strap with padding makes the cooler comfortable to carry. The cooler includes a front zippered pocket and well as bungee cords on the top lid to hold extra gear. Mesh pockets are on the sides and inside lids for additional storage.

Coleman® 9-Can Soft-Sided Cooler

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