Custom Tablecloths for Your Next Tradeshow or Event
Does your company or organization have events with tables? If so, do you have custom tablecloths with your corporate logo printed on it? These custom table cloths promote a professional appearance not only to your employees but also to your clients and potential clients. We all know how important first impressions are in business, so make sure you are doing everything you can to improve your corporate appearance. Logo tablecloths are reusable and washable so you can use them over and over again. They act as a billboard displaying your logo and giving you even more marketing exposure. So for your next trade show or convention, not only do you have to get your trade show giveaways, but also your custom table covers.
Make Your Tradeshow Display More Successful
Have you had mediocre results with your tradeshow booths in the past? Have you spent hundreds or thousands of dollars on your tradeshow display with little to no return on your investment? Research has shown that promotional products increase your tradeshow traffic to your display and that promotional products of great value generate more sales leads than products of lower value. In plain English please…If you give someone a $0.41 cheap pen, they probably won’t remember you. If you give them something of value such a personalized USB flash drive, then not only would that tradeshow attendee remember you, but they would be more likely to do business with you. In addition, the flash drive would be used over and over again yielding repeated advertising for your company. Here are a few statistics:
• 72% of tradeshow attendees who received a promotional product emembered the name of the
company that gave them the product.
• 76% of attendees had a favorable attitude toward the company that gave them the product.
• Including a promotional product with a pre-show mailing increases the likelihood of an attendee
stopping by the booth.
• As a rule, promotional products of greater value generate more sales leads han products of lower
value.
If you are able to get the names and addresses of the show attendees, be sure and send them a promotional product and tempt them to visit your booth to receive a FREE gift. When they get to your booth, you can give them a promotional item of value so they will remember you increasing your chances of closing a sale.
Source: 2004 study titled The Effectiveness Of Promotional Products In Tradeshow Settings conducted
by Georgia Southern University
Research provided by the Advertising Specialty Institute, Copyright ©2008, All Rights Reserved.