National EMS Week 2015 Theme

EMS Week 2015 Theme - EMS STRONG Photo courtesy of American College of Emergency Physicians (ACEP),

Each May, National EMS Week is celebrated across the U.S. For 2015, EMS Week will be May 17-23. Emergency Medical Services for Children (EMSC) Day is May 20. EMS Week is planned and promoted each year by the American College of Emergency Physicians (ACEP). This year, they have partnered with NAEMT to create the 2015 theme, which is EMS STRONG.

The idea for the EMS STRONG campaign is to promote EMS all year, 365 days. EMS as whole doesn't typically toot their own horn enough. Emergency Medical Services should create awareness to their communities all year long and not just during EMS Week. Continue reading

Trendy Tuesday – Venezia Journal

Trendy Tuesday - Promotional Faux Leather Journals

Today's Trendy Tuesday product is this stylish Venezia journal. A soft faux leather covers the front of the journal making it appear stylish as well as comfortable to hold. The edges of the journal pages are colored in either lime green, navy blue, orange, or red. The bookmark, colored page edges, pen loop, and elastic loop closure all match your chosen accent color.

Faux Leather Journal

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10 Things You Probably Do Not Know About EMS Personnel

National EMS Week - MayWith EMS Week approaching soon in May, I thought it would be fun to share a few interesting things about the EMT's and paramedics who dedicate their lives to helping others. Unless you are in EMS or married to someone in EMS, you probably never knew these tidbits. Continue reading

Don’t Hurt Your Brand By Using Cheap Online Printing

Before and After Top picture is from a cheap online vendor. Bottom picture is from a professional designer/printer.

Nearly all businesses have and need business cards. Most have flyers or brochures. Some send out postcards or catalogs. These are sales tools that are important to your business and your brand image. That's why it is extremely important to make sure these printed sales tools are designed effectively and with top quality graphics, material, and printing.

What does it say to a prospect when you hand them a flimsy business card with a poor print quality?

What first impression does a contact get when he sees your brochure that looks like it was designed by an amateur?

These are the types of questions you must think about when designing business literature, including business cards, flyers, brochures, postcards, presentation folders, and catalogs. Your branding must seamlessly extend from offline to online. Brand consistency is key!

Your printed collateral  you leave behind must be designed strategically to hook your prospects. It must stand out. That's why you must avoid the cheap, online template printing sites.

Don't Use Cheap Online Printers

Don't be fooled by the pricing gimmicks of online printers that advertise free or nearly free business cards or brochures. While your price may start off as FREE, once you add options for the upgraded stock, your custom logo, UV gloss, overpriced shipping, etc, your total cost is not much less than it would be from a professional commercial printer. Often, it will even be an even higher cost!

Top 6 Reasons NOT to Use Vistaprint and other CHEAP Printers.

  1. They sell and rent your contact info so you will get plenty of spam and phone calls. Here's a screen shot of the terms and conditions from Vistaprint. How else do you think they can offer such cheap prices? Be prepared for major spam. I hope that $15 savings is worth it for you!
  2. Our lowest priced card stock is better than their upgraded Premium stock.
  3. If you hand me a business card printed by Vistaprint, 9 times out of 10, I can identify it as a Vistaprint product (and that's not because it's high quality).
  4. They are not a USA or Canadian company. They are based out of the Netherlands. At least support a North American company!
  5. All of their designs have the same look. They are amateur designs that thousands of other companies use who don't care about their company image. Be different and spend a little money for a unique and creative design. 
  6. Their printing is blurry. Their printing is too often not crisp and clean since it is printed at a low resolution.

Your company image is important for your long term success. Don't cheapen your image by skimping on your printing. By the time you add all of the upgrades (just to upgrade to a typical print quality), your pricing is not much different than a REAL printer. Also, the time you will spend deleting spam, unsubscribing from unsolicited emails, and fielding telemarketers, you will wish you headed this advice.

Perfect Imprints offers professional graphic design and full color printing. We have veteran, in-house designers that strive to keep your branding consistent and professional across all marketing mediums. 

Thrifty Thursday – Barrel Duffel Bag

Thrifty Thursday - Duffel Bag for EMS Week

Promotional Barrel Duffel Bag

These promotional duffel bags are useful for a variety of things including the gym or overnight business trips. These bags would be a great item for EMS week in May. This duffel bag includes a large zippered main compartment and an open side pocket.

Custom Printed Duffel Bags

Recycled Pen Stylus Features

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Trendy Tuesday – Tritan Water Bottles

Trendy Tuesday - Popular Tritan Water Bottles with Your Logo

Trendy Tuesday gives you a glimpse of some of the most popular and trending products in the promotional products industry. These 17 oz Tritan water bottles are certainly popular giveaways. They are made of BPA-Free Tritan material and have a sleek, sophisticated design. Not only do they look great, but they also have a great price!

The Curve Tritan Water Bottles - Trendy Tuesday

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