Stinky Breath Promotional Giveaways


Promotional ToothbrushHave you ever been talking to a client and wanted to just hand them a toothbrush and some toothpaste because their breath stunk so badly? Well now you can. Promotional toothbrushes are great giveaways not only for dentists and orthodontists, but for other businesses as well. A promotional toothbrush is a great give away product for travel agents and stores selling luggage, bathroom accessories, and for doctors. Many dentists and orthodontists now have a teeth brushing station so after a patient checks in, they go get a disposable toothbrush, brush their teeth, and then wait to be called back for their appointment. What a great idea! Then they avoid the funky breath from some of their patients during the examination.

Not only are there standard toothbrushes available, but there are many options for travel toothbrushes available with your custom imprint too, which are ideal for those involved within the travel industry. Some of the travel toothbrushes are folding while others have their own storage case, and some even come with a case and some toothpaste. After all, a toothbrush alone won’t contain some of that breath; toothpaste is a must! I remember booking a vacation through a travel agent in the past and I received a little travel bag with a toothbrush, mouthwash, dental floss, toothbrush, Q-tips, and a few other travel accessories. It was a nice gift and I certainly remembered that travel agent. $5-$6 is a small gift to gift someone who books a $5000 vacation; however, it is a useful and memorable gift to receive. However, you don’t have to invest that much in your clients. If you want to just do custom printed toothbrushes or dental floss, you can spend as little as $1.00 per client for these giveaways. It’s a cheap promotional give away and one that will stick around for about 3-6 months.

One of the main complaints of dentists is the lack of flossing by their patients. Giving away dental floss with your custom imprint may help promote flossing. It’s true that some patients just don’t like to floss, but how many non-compliant patients can be attributed to just not having floss handy. I’m sure quite a few. Dental floss isn’t typically one of those staple items that you get when you go to Wal-Mart. So go ahead and promote good gum health. Below is a really cool floss design. It’s dental floss in a compact credit card sized container. Or try going with the key chain dental floss which would be great for those with braces. You could help them avoid that uncomfortable situation where that huge chunk of lettuce is stuck in their bracket.

Promotional Dental Floss Credit Card Promotional Key Chain Dental Floss Promotional Dental Floss

For pricing of promotional toothbrushes or promotional dental floss, just give Perfect Imprints a call at 1-800-773-9472.






Is BPA Still A Concern?


What is BPA? It is Bisphenol A,  which is a chemical used for many purposes. It is used to make plastics and used with canned foods to prevention corrosion of the can. This chemical is also used on carbonless paper and thermal paper. This chemical, in high doses, acts similar to estrogen on the body. Many agencies have claimed it increases the risk for various types of cancer, cardiovascular disease, neurological disorders, and metobolic dysfunctions, such as diabetes.

Even if we stop drinking out of plastic bottles, we are exposed on a daily basis. You see many types of plastic bottles now that are BPA Free which is great. If you can avoid it then great. If not, I wouldn’t get too jazzed over it. There are thousands of things we are exposed to on a daily basis that are harmful for us. All of the claimed increased risks of cancer and other conditions were found in animals from long term, extremely high doses of BPA. Many of the claims are thought to not have a whole lot of credibility due to the levels of BPA the animals were exposed to. Another recent BPA Study published in Toxicological Sciences had volunteers exposed to high levels of BPA for a 24 hour period for breakfast, lunch, and dinner and measured the amount of BPA in their system hourly by blood and urine samples. It was found that the body was able very quickly detoxify and excrete the chemical. During this time of high exposure, the volunteers were exposed to BPA 1.3-3.9 times higher than the 95th percentile of the U.S. Their blood serum measured was below the limit of detection in 86% of the volunteers.

In layman’s terms, this tells me that if you are healthy and you aren’t repeatedly exposed to high levels of BPA, then there isn’t much to worry about. I’m all about avoiding anything harmful or even potentially harmful when possible. As a matter of fact, I do only drink out of BPA Free water bottles on a daily basis and make sure my kids bottles have BPA Free Water Bottles. Since we are exposed to BPA anyway from multiple other avenues, such as canned goods and other plastics, we might as well help our bodies out when we can. But I don’t think it’s anything to freak out over if one day you drink out of a bottle that contains BPA. The dose from a water bottle made of plastic with BPA is so minimal. I don’t think any guys are in danger of growing breasts and crying uncontrollably due to the estrogen like effects from BPA.

Your Competitors Are Doing It, Are You?


promotional-products-marketIn any business, you should know your competitors and study them. There are some things your competitors are doing that you should also do too, and there are some things your competitors are doing that you should never do. One thing your competitors are doing is marketing through the use of promotional products. These giveaways are so much more than just a piece of junk given away for free. They help to create a bond between the business and the client. If a useful item of value is given to someone for free, that person will remember that company over any competitors and have a warmer feeling toward that company. Marketing is mainly top of mind awareness, meaning that you want your business to be at the top of the clients’ minds when they need your service. They will not always need your service or product right away, so keep your name fresh in their minds and you will get the business sooner or later. Approximately $17.4 billion was spent on promotional products in 2010, which was up by $2.5 billion from 2009, which shows that a lot of money are spend on advertising specialty items because they work. Here is a pie graph showing the top buyers of promotional items from 2010. Do you see your industry? If so, that means your competitors are doing this, so you might want to step up your game a bit and outdo them and get a bigger piece of this pie. Promotional products are an investment and not an expense, but you do have to plan a little and get the right products and give them out to the right people.

Graph and statistics courtesy of the Advertising Specialty Institute 2011.

New 2010 Promotional Products Study


An recently released study about promotional products showed that promotional marketing items are still the most cost-effective ways of marketing your business.

The study was conducted through in person interviews with business individuals in 8 different major cities across North American, Europe, and Australia.  Detailed questions were asked regarding various promotional products that they have received recently.

Here is a summary of the conclusions:

  1. Cost Per Impression: The cost per impression for promotional items remained unchanged in 2010, compared to 2008 and when compared to other forms of media, promotional products were more affordable and more effective.  This just goes to show you that marketing your business with promotional products is much less expensive and more effective than using print or television ads.  I am in no way recommending to use on promotional products to market your business though.  I think a good variety is important and of course, the ratio of the variety is dependent upon your target audience.
  2. Product Usage: Bags were revealed as the highest number of impressions per month, making it one of the most effective promotional products available.  Although individual bag prices may be higher than other promotional items, they are much more effective in marketing your business since they have such a high perceived value and tend to stick around more and be used more which advertises for you more with every use.
  3. Gender Usage: Males were more likely to keep shirts and caps, while females were more likely to keep bags, pens & pencils, calendars, and health and safety products.  By knowing this information, you make smarter decisions when buying promotional products.  For instance, if you have a conference for women, you can give out products that your audience will be more inclined to use.
  4. Ethnic Preferences: African Americans are more inclined to keep hats and other headwear and bags over any other ethnicity and keep a higher percentage of all other promotional products.  Here again, if you know what your target audience likes, you can buy promotional items that will be more well received and used more.  And, the more your promotional products are used, the more marketing exposure for your business.
  5. Ability to Identify the Advertiser: 83% indicated they could identify the advertiser on a promotional product they owned.  This is of course the whole reason you do marketing, for top of mind awareness.  That recipient may not be ready to make a purchase that day, but if you give out a useful item then your business name will stay at the top of their mind.  In the future when they need your services, they will call you over a competitor.
  6. Ability to Influence User Opinions: 41% of respondents indicated their opinion of the advertiser was more favorable after receiving the promotional productBusiness these days is tough.  We all have multiple competitors, so we have to stay a step ahead of the competition.  Everyone loves free stuff, so giving out promotional products would of course keep your company favorable with recipients.

Here is the full 2010 Promotional Product Study as published by the Advertising Specialty Institute.

Just How Bad Are Plastic Grocery Bags?


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Plastic grocery bags have become mainstays in our society because they are easy and cheap to produce.  The estimated consumption rate of these plastic bags is about 500 billion per year, which equates to around 1 million bags per minute.   What is so bad is that these bags hang around for up to 1000 years and they cause many marine animal deaths each year when the animals mistake the bags for food.  While you may not care about the sea turtles or other marine life, you must understand than any disruption in nature’s food chain will eventually reach us in some negative way.  I believe the bags should be banned because of the devastating results they contribute to our Earth.  Many other countries have already banned the use of these bags that are made of high-density polyethylene (HDPE) because of the negative and long-lasting effects on the environment.  Reusable bags should be used whenever possible.  These non-woven polypropylene bags are becoming more popular with grocery stores and even other retail stores.  When buying these in bulk, retailers can actually sell these bags for around $1 and still make a profit.  This is a small price to pay for something that can really help our environment.  I believe even small retail shops should jump on board and get reusable shopping bags printed with their business name and logo on them.  These bags will save your business hundreds or thousands of dollars a year because you will be able to drastically cut back on purchases of plastic shopping bags.  Anytime you can save a buck, you should jump on it.

Get the Most out of your Promotional Products Advertising


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Have you ever given any thought to the return on investment (ROI) of promotional products that you buy?  If you do a little advance planning, you can reap some handsome rewards on your promotional products marketing campaign.  Obviously, there are some promotional items that are going to be more well-received than others.  For instance, a quality personalized bag will be used over and over again by most recipients giving your company a lot of advertising exposure.  Not only will that recipient see your company day after day, but also so will the many people that they walk by during their daily routines.  Bags by far offer the highest number of impressions per month over any other promotional item, followed by caps and shirts.  An impression is simply being noticed by someone.  The more impressions you get, the more brand awareness is created.  The chart below displays the average number of impressions per month for several popular promotional products.  This, of course, does not mean that you should always buy custom bags for your promotional marketing campaigns.  You should always use relevant items for your intended marketing purposes.  It does mean that you should consider the use of personalized bags as a part of your marketing.  With that many impressions per month for custom bags, you would be hard pressed to find a better value for your advertising dollar.

Promotoional Products

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Research provided by the Advertising Specialty Institute, Copyright ©2008, All Rights Reserved.