Marketing Your Business with Twitter
It seems all you hear in the news is Twitter this and Twitter that nowadays. Are you marketing your business with Twitter? The basic point of Twitter is to gather followers who have an interest in what you are offering and post your tweets. In general, most links through tweets get about a 2% click-through rate. So if you get 20,000 followers, that is 400 clicks on any given link that you post. Think about the potential for that. Anything you post could get 400 clicks within a couple of hours. What if you had 40,000 followers or 60,000? There are many people with hundreds of thousands of followers. I just started my Twitter account and I already have around 800 followers. Here is my link: http://twitter.com/patrickwblack. I post links about various topics including promotional products and corporate gifts.
If you are already a Twitter user, here is a FREE and easy way to gain hundreds of followers per day: http://bit.ly/2SQ2Ts. All you have to do is register your username and let your current followers do the rest.
Here are my current Twitter Stats:
Promotional Products Recall for State Farm
State Farm has recalled over 800,000 promotional teddy bears due to a choking hazard for children. Here is the article: http://www.msnbc.msn.com/id/29753940?GT1=43001. Guess where the promotional teddy bears were made? If you guessed China, you are correct. Many businesses want to save a few cents per item and opt for products that are produced in China, and by doing this, you can get burned. Imagine the cost and repercussions associated with this scenario.
There are plenty of promotional products (including teddy bears) that are produced in the U.S.A. They are likely to bit a bit more expensive than an overseas produced product; however, at least you can be assured that you are supporting U.S. families and businesses. I bet State Farm has spent much more now on this promotion than they would have from buying from a reputable U.S. source. In addition, most factories DO follow guidelines from the U.S. Consumer Product Safety Commission which help the products to be safer for the end-users. Also, prior to any large order, you should obtain a sample and thoroughly check it out for safety, especially if it is for kids.
With a little smart planning, you can help prevent occurences such as this one with State Farm. Use you own judgement, and solicit the advice of a professional promotional products distributor.