Corporate Holiday Gifts
Yes, it’s only September, but that means that the Christmas holiday season is only a few months away. So, think about your your corporate gift giveaways for this year. Corporate gifts are great for customer retention as well as employee retention. Any type of personalized gift helps the recipient to have warm feeling towards the giver. The higher end the gift, the better it will be received and appreciated. The idea is to get your customers coming back and spending money with you. There is no better way to promote retention than making them feel appreciated. Choose corporate gifts that are either relative to your industry or at least ones that are useful for your clients. The more useful, the more they will use the item giving your corporate logo lots of exposure. It may be necessary to order two different types of holiday gifts: One for your top customers (more expensive gift) and the ones for the rest of your customers (less expensive). Everyone has a budget, so splitting your gift-giving helps with your budget.
The same goes for employees. Multiple surveys have shown that salary (although important) is NOT the most important factor in terms of employer loyalty. It is the way the are treated. Show them you care and they will work hard for you.
Do You Market Your Business to Your Employees?
Many business get caught up in marketing only to customers or potential customers. But what about marketing to your own employees? Did you know your employees can be your single most valuable marketers for your company? That’s right. If you keep them happy, they will happily promote your business. However, if they are not happy, they will have no problem speaking negatively about your business. So what are some ways to make them happy besides a raise in salary, which is not always feasible? Why not give them premium corporate gifts for their loyal service with your company name printed on the gifts. The more employees that you have, the more important this becomes because they can be walking ads who encounter hundreds or thousands of people daily. Everyone loves free stuff, so give promotional products generously to your employees (just make sure the promotional items are useful and worthy of the service your employees do for you). Don’t underestimate the power of your own employees as a means of advertising.