Promotional Products Recall Study

 

Promotional Products Recall StudyPromotional items personalized with your business logo and contact information are staples among many business owners. Those businesses that use promotional giveaways as part of their marketing effort understand the importance of these items. However, there are some business owners, particularly small business owners, who see the purchase of promotional products as an expense. If done properly, they should be an investment and NOT an expense. See the summary of the results of the study below and make your own conclusion.

Case Study – Increasing Sales With Promotional Mini Footballs

 

 

Mini FootballsA Well-Established Restaurant Chain increased their sales by 11% for the week by throwing out Custom Mini Footballs with a Free Smoothie Coupon Printed on it.

CHALLENGE:  Find a giveaway that is inexpensive and will drive customers into their restaurant.  This client had experienced a dip in sales for the past few months due to the opening of similar restaurant chain in the area.  They wanted to pull the market share back into their direction. 

SOLUTION:  After some…